Performance Analyst (Google Ads) Jobs in Bangalore

Performance Analyst Google Ads

Dunzo

Not disclosed

Expired

Posted: 03 Sep 19

Job Description

Performance Analyst (Google Ads)

Location: Bengaluru, KA, India

Experience preferred: 2 TO 4 YEARS

About the role: Manage all Google Search (ETA, DSA, RLSA), Display (DRM, Display Native), Youtube and UAC campaigns.

Role Objective:

Manage all Google Search (ETA, DSA, RLSA), Display (DRM, Display Native), Youtube and UAC campaigns.
Briefing, planning and executing & tracking Google Adwords campaigns end to end.
Ensure the weekly goals on #Activations vs #CPA is met as per business goals.
Ensure consistency of brand and messaging.

Responsibilities:

1. Google Search [OKR: #X activations through Search at #Y CPA ]

Create Brand, Intent, Competitor strategy on Google (Bing experience is a plus)
Execute campaigns in Adwords (Desktop) + Adwords (Web)
Achieve X% search click share on Google search for Dunzo use case intent search terms at Y% conversion rate
3 Month goal
Make sure Top Intent category search impression share is >75% on top 8 cities Dunzo operate in
Create a competitor strategy to beat major competitor share in Food pan cities.
Reduce Google UAC CPA by X% at Y scale of activation volumes
6 Month goal
Create Remarketing bucketing on cross device on search to identify profitable RLSA lists at Dunzo
Automate Google Search for high volume categories through Google Scripts

2. Google Display + Youtube

[OKR: #X view through activations through Display at #Y CPA ]
Create Dynamic catalog based remarketing strategy at city/ category levels for Dunzo Web.
Execute campaigns in Adwords (Desktop) + Adwords (Web) on Display sub channel.
Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
3 Month goal
X% of Search intent dropped off users activating through Display at Y CPA.
Setup DRM at Dunzo to create automated flows for cart abandonment and further funnel drop segments. Work with Catalog team to build this from scratch.
Meet Quarterly goals set at the start of the quarter.
6 Month goal
Establish the remarketing piece with Youtube+ Display and build a predictive model on cost vs activations at city level.

3. Google Shopping (PLA + PLA RLSA)

[OKR: #X activations through Shopping ads at #Y CPA ]
Create Catalog for PLAwith Dunzo catalog team and create automation on top of it.
Execute campaigns in Adwords (Desktop) + Adwords (Web) on Shopping sub channel.
Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
3 Month goal
X% of Buy Search intent on top 3 categories through PLA.
Setup PLA RLSA for Dunzo at scale.
Meet Quarterly goals set at the start of the quarter.
6 Month goal
Establish shopping to drive X% of the whole Google universe mix( while getting cost in control at scale.

4. Google UAC & UACe

[OKR: #X activations through UAC/e ads at #Y CPA ]

Establish UAC at scale for newer Dunzo cities.
Execute campaigns in Adwords (Desktop) + Adwords (Web) on UAC.
Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
3 Month goal
Get App install, Conversion and Registration mix at city level right.
Run multiple tests on bid buckets and creatives on each of search, display and youtube sub channels for IOS and Android apps.
6 Month goal
Prove incremental CPIT(cost per incremental task) for UACe. Build a model around it.
Get into Google Editor’s pick for Localised store.

Skills and Qualifications:

Expert level understanding of Google search. Ideally should know how to run campaigns at city level, category level. E-commerce experience is a plus.
Google Display Remarketing, DRM , Shopping ads at scale (>$10k.month at least)
Experience on Google Adwords(Web+Offline editor.)
Experience on Youtube awareness campaigns for brand led campaigns.
UAC experience on App conversion objective is a plus.
Superior reporting skills on metrics.
Great collaborator as this role requires to coordinate with city teams, creative, brand and central growth team.

Job Particulars

Role others

Education BE/B.Tech, Any Post Graduate, Any Graduate

Who can apply Freshers

Hiring Process Face to Face Interview

Employment TypeFull Time

Job Id688916

Job Category 1 to 3 Yr Exp

Locality Address

State Karnataka

Country India

About Company

As a team, we believe that the best idea wins - no matter where the idea comes from. We tackle problems that have existed for years - through technology and data. You'll be joining a vibrant, young team who are passionate about giving our users time back, provide flexible earning opportunities for our Partners and enhance local businesses.

Performance Analyst Google Ads Job in Dunzo at Bangalore