Performance Analyst (Google Ads) Jobs in Bangalore - Dunzo
Job Description
Performance Analyst (Google Ads)
Location: Bengaluru, KA, India
Experience preferred: 2 TO 4 YEARS
About the role: Manage all Google Search (ETA, DSA, RLSA), Display (DRM, Display Native), Youtube and UAC campaigns.
Role Objective:
- Manage all Google Search (ETA, DSA, RLSA), Display (DRM, Display Native), Youtube and UAC campaigns.
- Briefing, planning and executing & tracking Google Adwords campaigns end to end.
- Ensure the weekly goals on #Activations vs #CPA is met as per business goals.
- Ensure consistency of brand and messaging.
Responsibilities:
1. Google Search [OKR: #X activations through Search at #Y CPA ]
- Create Brand, Intent, Competitor strategy on Google (Bing experience is a plus)
- Execute campaigns in Adwords (Desktop) + Adwords (Web)
- Achieve X% search click share on Google search for Dunzo use case intent search terms at Y% conversion rate
- 3 Month goal
- Make sure Top Intent category search impression share is >75% on top 8 cities Dunzo operate in
- Create a competitor strategy to beat major competitor share in Food pan cities.
- Reduce Google UAC CPA by X% at Y scale of activation volumes
- 6 Month goal
- Create Remarketing bucketing on cross device on search to identify profitable RLSA lists at Dunzo
- Automate Google Search for high volume categories through Google Scripts
2. Google Display + Youtube
- [OKR: #X view through activations through Display at #Y CPA ]
- Create Dynamic catalog based remarketing strategy at city/ category levels for Dunzo Web.
- Execute campaigns in Adwords (Desktop) + Adwords (Web) on Display sub channel.
- Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
- 3 Month goal
- X% of Search intent dropped off users activating through Display at Y CPA.
- Setup DRM at Dunzo to create automated flows for cart abandonment and further funnel drop segments. Work with Catalog team to build this from scratch.
- Meet Quarterly goals set at the start of the quarter.
- 6 Month goal
- Establish the remarketing piece with Youtube+ Display and build a predictive model on cost vs activations at city level.
3. Google Shopping (PLA + PLA RLSA)
- [OKR: #X activations through Shopping ads at #Y CPA ]
- Create Catalog for PLAwith Dunzo catalog team and create automation on top of it.
- Execute campaigns in Adwords (Desktop) + Adwords (Web) on Shopping sub channel.
- Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
- 3 Month goal
- X% of Buy Search intent on top 3 categories through PLA.
- Setup PLA RLSA for Dunzo at scale.
- Meet Quarterly goals set at the start of the quarter.
- 6 Month goal
- Establish shopping to drive X% of the whole Google universe mix( while getting cost in control at scale.
4. Google UAC & UACe
[OKR: #X activations through UAC/e ads at #Y CPA ]
- Establish UAC at scale for newer Dunzo cities.
- Execute campaigns in Adwords (Desktop) + Adwords (Web) on UAC.
- Activate X% funnel drop users from search intent to become a transacting through DRM and Display remarketing.
- 3 Month goal
- Get App install, Conversion and Registration mix at city level right.
- Run multiple tests on bid buckets and creatives on each of search, display and youtube sub channels for IOS and Android apps.
- 6 Month goal
- Prove incremental CPIT(cost per incremental task) for UACe. Build a model around it.
- Get into Google Editor’s pick for Localised store.
Skills and Qualifications:
- Expert level understanding of Google search. Ideally should know how to run campaigns at city level, category level. E-commerce experience is a plus.
- Google Display Remarketing, DRM , Shopping ads at scale (>$10k.month at least)
- Experience on Google Adwords(Web+Offline editor.)
- Experience on Youtube awareness campaigns for brand led campaigns.
- UAC experience on App conversion objective is a plus.
- Superior reporting skills on metrics.
- Great collaborator as this role requires to coordinate with city teams, creative, brand and central growth team.
Job Particulars
Role others
Education BE/B.Tech, Any Post Graduate, Any Graduate
Who can apply Freshers
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id688916
Job Category 1 to 3 Yr Exp
Locality Address
State Karnataka
Country India
About Company
As a team, we believe that the best idea wins - no matter where the idea comes from. We tackle problems that have existed for years - through technology and data. You'll be joining a vibrant, young team who are passionate about giving our users time back, provide flexible earning opportunities for our Partners and enhance local businesses.
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