PPC Executive Job in Kollege Apply at Gurgaon

Position: PPC ExecutiveDepartment: Digital Marketing / Performance MarketingLocation: WFOExperience: Fresher – 2 YearsEmployment Type: Full-TimeKey Responsibilities1. Campaign Setup & Execution● Create, manage, and optimize PPC campaigns on Google Ads, Meta Ads, Bing Ads,and other platforms.● Implement Search, Display, Video, Lead Gen, and Performance Max campaigns.● Develop and test ad copies, creatives, and landing pages for maximum performance.2. Lead Generation & Optimization● Run high-quality lead generation campaigns with a strong focus on CPL, CPA, andconversion volume.● Optimize campaigns to improve CTR, CPC, CPL, Quality Score, and ROAS.● Conduct A/B testing on ads, audience segments, placements, and landing pages.3. Keyword Research & Targeting● Perform keyword research using Google Keyword Planner and other tools.● Identify high-intent keywords and negative keywords to minimize wastage.● Build relevant ad groups and structured campaigns.4. Daily Monitoring & Reporting● Track daily spend, performance, and lead quality.● Maintain Google Sheets dashboards for CPL, lead count, quality checks, and ROI.● Share daily, weekly, and monthly reports with insights and action points.5. Landing Page & Creative Coordination● Work closely with the design and content team for banners, creatives, videos, landingpages, etc.● Recommend improvements to enhance conversion rates and user experience.6. Budget & Bidding Management● Manage campaign budgets to avoid overspending.● Work on manual CPC, Maximize Conversions, Target CPA/ROAS strategies.● Allocate budgets across channels based on performance.7. Tracking & Analytics● Set up conversion tracking (Google Tag Manager, Pixel, UTM tracking).● Work with analytics tools to measure conversions and attribution.● Ensure data accuracy across platforms.Required Skills● Basic understanding of Google Ads & Facebook Ads.● Strong analytical and Excel/Google Sheets skills.● Good communication, creativity, and problem-solving ability.● Fast learner with interest in performance marketing and lead generation.● Knowledge of metrics like CTR, CPC, CPM, CPL, Quality Score.
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Please go through the below FAQs to get all answers related to the given PPC Executive job

1. What are the job requirements to apply for this PPC Executive job position?
   
   • Ans: A candidate must have a minimum of 0 to 1 year experience as an PPC Executive


2. What is the qualification for this job?
   
   • Ans: The candidate can be a Graduate from any of the following: LLM, B.Arch, Diploma, Certificate Course (ITI), M Phil / Ph.D, B.Com, B.Pharm, BA, M.Arch, M.Com, M.Pharm, MA, BBA/BBM, BCA, BDS, BE/B.Tech, MBA/PGDM, BEd, BHM, BSc, MCA, MD, MDS, ME/M.Tech, BVSc, CA, CS, ICWA, LLB, MBBS, MEd, MHM, MS, MSc, MSW, PG Diploma, B.Design, B.FashionTech, BFA, Vocational Training, 12th Pass (HSE), 10th Pass (SSC), Upto 9th Std, No Education/Schooling, BAMS, BHMS, MVSc, B.P.Ed, MPEd, B.F.Sc(Fisheries), M.F.Sc(Fisheries), BSW, BACHELOR OF MUSIC, BBS, BFA, Ayurveda PG, BLT, BNYS, BPT, BUMS, DA, DFM (FORENSIC), DM, DOMS (OPTHOLMOLOGY), Master of Public Health, MHA(HEALTH), MPT, ANM, B PEd, B Plan, B Voc, BCJ, BHA, BBT, BLS, BNg, BPA, BPH, BTA, BTH, BTTM, BVA, BVSc and AH, D Ed, D Pharma, M PED, M Pharma, MBE, MBS, Master in Marketing, Master of International Business, MCJ, MFA, MFM, MHM, MIT, MLT, MMS, MPA, MPH, MPHA, MPHW, MPVA, MRM, MRMLV, BFT, MFT, BMS, Other Graduate, Other Post Graduate, Other Course
   
   
3. What is the hiring Process of this job?
   
   • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
   
   
4. This PPC Executive is a work from home job?
   • Ans: No ,its not a Work from Home Job.
   
   
5. How many job vacancies are opening for the PPC Executive position?
   
   • Ans: There are immediate 1 job openings for PPC Executive in our Organisation.