Product Marketing Manager Jobs in Noida

Product Marketing Manager

Iron Systems

3+ Years

Not disclosed

Expired

Posted: 01 Oct 20

Job Description

Job Description

Work across the SaaS (Software-as-a-Service) product lifecycle in following the lean innovation model of product development, growth scaling.

Leadership Responsibilities

Business Problem / Idea / Use-case / Market Segment Validation: Identifying a business problem, formulating the idea along with the use case, defining the market segment to have conversations to validate the problem at hand.
Pre-Launch Stage: Product positioning, messaging, and overall go-to-market strategy.
Post-launch Stage: Sales enablement, demand generation, driving product adoption.
People Management: Hiring, mentoring, and guiding your team members

Key Job Responsibilities

Identifying the buyer personas that will help define the go-to-market strategy for the products
Product positioning messaging to target, attract and convert prospects / leads.
Understanding implementing the mechanisms to reach out to the target personas via various channels ( LinkedIn / Adwords /other campaigns, lead databases, web campaigns, conferences, webinars etc.)
Competitive market intelligence research on similar product offerings that helps aid the team s understanding of the market and articulating our differentiating position from competition
Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold
Demand generation planning includes working with engineering and product teams to create a plan for pre post-launch content generation, ensuring the entire web journey for prospects is in-place , preparation and planning for running campaigns, mechanisms to understand prospect behavior and product usage , applying strategies to enhance ROI on marketing spend etc.
Marketing Budget management to manage spend across channels to maximize return on investment. These will include experimenting across channels (google adwords , linkedin ads, other social media campaigns, webinars, conferences etc.) , figuring out strategies which will work for the product suite leveraging data to boost return on product marketing expenditure.
Driving product adoption through social media, client testimonials, whitepapers etc.
Drive our content strategy for educating the market and acquiring new business.
Build high performing, bold, committed product marketing team which will be action-oriented,

agile and support the growth of our overall business needs.

Job Requirements

Bachelor s (BA or BS) or MBA, computer science, GIS or related field; or equivalent experience.
15+ Years of experience.
Previous experience as a product manager, marketing manager, business analyst, or in a related field.
In- depth understanding of Agile methodologies, product life- cycle, and up to date on industry standards and best practices.
Understands building for scale, and the vision that re- usable services in our platform architecture will enable us to derive new products with a much shorter time to market.
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and standard product requirement planning tools (JIRA, Aha!, Confluence or similar).
Working knowledge of software development, software as a service (SaaS).
Comfortable working with multiple, cross functional teams, in- house and remote, domestically, and international.
Excellent verbal and written communication skills.
Able to build strong interpersonal relationships with engineering team, leadership, senior management, and internal and external stakeholders.

Job Particulars

Role sales marketing executive

Education Diploma, M Phil / Ph.D, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, BFA, BSW

Who can apply Experienced (3+ Years)

Hiring Process Face to Face Interview

Employment TypeFull Time

Job Id1009683

Job Category Diploma , Sales and Marketing

Locality Address

State Uttar Pradesh

Country India

About Company

Iron Systems

Company Overview

Iron Systems is an innovative, customer-focused provider of custom-built computing infrastructure platforms such as network servers, storage, OEM/ODM appliances & embedded systems. For more than 15 years, customer have trusted us for our innovative problem solving combined with holistic design, engineering, manufacturing, logistic and global support services.

Product Marketing Manager Job in Iron Systems at Noida