Product Marketing Manager Jobs in Noida - Iron Systems

Product Marketing Manager
Iron Systems
Iron Systems
Last Date 01 Dec 2020
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Iron Systems - Job Details

Date of posting: 01 Oct 20
Job Description

Work across the SaaS (Software-as-a-Service) product lifecycle in following the lean innovation model of product development, growth scaling.

Leadership Responsibilities
  • Business Problem / Idea / Use-case / Market Segment Validation: Identifying a business problem, formulating the idea along with the use case, defining the market segment to have conversations to validate the problem at hand.
  • Pre-Launch Stage: Product positioning, messaging, and overall go-to-market strategy.
  • Post-launch Stage: Sales enablement, demand generation, driving product adoption.
  • People Management: Hiring, mentoring, and guiding your team members
Key Job Responsibilities
  • Identifying the buyer personas that will help define the go-to-market strategy for the products
  • Product positioning messaging to target, attract and convert prospects / leads.
  • Understanding implementing the mechanisms to reach out to the target personas via various channels ( LinkedIn / Adwords /other campaigns, lead databases, web campaigns, conferences, webinars etc.)
  • Competitive market intelligence research on similar product offerings that helps aid the team s understanding of the market and articulating our differentiating position from competition
  • Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold
  • Demand generation planning includes working with engineering and product teams to create a plan for pre post-launch content generation, ensuring the entire web journey for prospects is in-place , preparation and planning for running campaigns, mechanisms to understand prospect behavior and product usage , applying strategies to enhance ROI on marketing spend etc.
  • Marketing Budget management to manage spend across channels to maximize return on investment. These will include experimenting across channels (google adwords , linkedin ads, other social media campaigns, webinars, conferences etc.) , figuring out strategies which will work for the product suite leveraging data to boost return on product marketing expenditure.
  • Driving product adoption through social media, client testimonials, whitepapers etc.
  • Drive our content strategy for educating the market and acquiring new business.
  • Build high performing, bold, committed product marketing team which will be action-oriented,
agile and support the growth of our overall business needs.

Job Requirements
  • Bachelor s (BA or BS) or MBA, computer science, GIS or related field; or equivalent experience.
  • 15+ Years of experience.
  • Previous experience as a product manager, marketing manager, business analyst, or in a related field.
  • In- depth understanding of Agile methodologies, product life- cycle, and up to date on industry standards and best practices.
  • Understands building for scale, and the vision that re- usable services in our platform architecture will enable us to derive new products with a much shorter time to market.
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and standard product requirement planning tools (JIRA, Aha!, Confluence or similar).
  • Working knowledge of software development, software as a service (SaaS).
  • Comfortable working with multiple, cross functional teams, in- house and remote, domestically, and international.
  • Excellent verbal and written communication skills.
  • Able to build strong interpersonal relationships with engineering team, leadership, senior management, and internal and external stakeholders.

Job Summary

Job Type : Full Time
Job Category : Diploma,Sales and Marketing
Hiring Process : Face to Face Interview
Who can apply : Experienced (3+ yrs)

About Iron Systems

Iron Systems
Company Overview

Iron Systems is an innovative, customer-focused provider of custom-built computing infrastructure platforms such as network servers, storage, OEM/ODM appliances & embedded systems. For more than 15 years, customer have trusted us for our innovative problem solving combined with holistic design, engineering, manufacturing, logistic and global support services.
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Iron Systems recruiting Product Marketing Manager Experienced(3+ yrs) candidates candidates nearby Noida.Iron Systems vacancies for Product Marketing Manager is recruited through Written-test, Face to Face Interview etc.
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