Sales And Marketing Executive Jobs Opening in MERLOAM REAL ESTATE at Valasaravakkam, Chennai

Sales and Marketing Executive
Job Description
Job Overview
A Sales and Marketing Executive in the real estate industry is responsible for promoting, marketing, and selling residential, commercial, or industrial properties on behalf of developers, builders, and real estate firms. The role involves generating leads, conducting property tours, negotiating deals, handling client relationships, and achieving sales targets. Additionally, the executive is responsible for designing marketing strategies, conducting campaigns, and working with digital marketing teams to maximize property visibility.
This role requires excellent communication, negotiation, and customer service skills, along with a strong understanding of real estate trends, legal procedures, and market dynamics.
Key Responsibilities
1. Sales and Business Development
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Generate leads through cold calling, referrals, networking, digital campaigns, and site visits.
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Identify potential buyers, investors, and tenants based on their requirements.
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Conduct property presentations and showcase projects to prospective clients.
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Negotiate and finalize property deals to achieve monthly and quarterly sales targets.
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Assist clients with property registration, home loans, and legal documentation when required.
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Build and maintain long-term relationships with buyers, sellers, and property investors.
2. Marketing and Promotions
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Develop and execute sales and marketing strategies to increase property visibility and sales.
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Plan and coordinate real estate exhibitions, open house events, and promotional campaigns.
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Collaborate with the digital marketing team to run campaigns on social media, Google Ads, and property portals.
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Prepare marketing materials such as brochures, flyers, banners, and project presentations.
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Analyze market trends to identify new marketing opportunities and competitive strategies.
3. Client Relationship Management
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Understand customer needs and suggest suitable property options.
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Maintain effective communication with clients throughout the sales process.
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Provide after-sales support and ensure client satisfaction.
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Handle customer queries, resolve grievances, and build strong client trust and loyalty.
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Maintain a database of clients, leads, and property inquiries for follow-ups.
4. Market Research and Analysis
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Study real estate market trends, competitor projects, and property pricing.
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Prepare detailed reports on demand-supply gaps, buyer behavior, and pricing strategies.
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Monitor government policies, real estate regulations, and RERA guidelines affecting the industry.
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Suggest improvements in pricing, packaging, and property promotions based on research insights.
5. Documentation and Reporting
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Prepare and maintain accurate sales reports, marketing plans, and client records.
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Assist in drafting sales agreements, legal documents, and payment schedules.
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Ensure all transactions comply with RERA regulations and company policies.
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Submit weekly, monthly, and quarterly sales performance reports to management.
Required Skills and Competencies
1. Sales Skills
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Strong negotiation, persuasion, and closing abilities.
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Ability to handle high-value transactions confidently.
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Good understanding of buyer psychology and property sales techniques.
2. Marketing Skills
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Knowledge of offline and online marketing strategies.
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Proficiency in promoting properties through social media, property listing portals, and Google Ads.
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Ability to organize promotional events, open houses, and marketing campaigns.
3. Communication and Relationship Skills
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Excellent verbal and written communication in English and local languages.
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Strong interpersonal skills to build and maintain trust-based client relationships.
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Active listening to understand client requirements effectively.
4. Technical Skills
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Familiarity with CRM software for lead tracking and client follow-ups.
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Proficiency in using MS Office, Excel, PowerPoint, and email marketing tools.
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Basic knowledge of digital marketing trends and analytics tools.
More information about this Sales and Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Sales and Marketing Executive job
- What are the job requirements to apply for this Sales and Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Sales and Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: 12th Pass (HSE)
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Sales and Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Sales and Marketing Executive position?
- Ans: There are immediate 1 job openings for Sales and Marketing Executive in our Organisation.