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Sales Executive Jobs Opening in RS Traders at Pollachi, Ramanathapuram, Trichy Main Road, Coimbatore

Sales Executive

RS Traders
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Posted: 01 Jul 25

Job Description

Shop Work time 8.30 am to 7.30 pm

Job Summary

The Sales Executive at a Berger Paints outlet plays a vital role in assisting walk-in customers, recommending suitable paint products, providing color and technical advice, and completing sales through accurate billing. This role is customer-facing and requires excellent product knowledge, strong communication skills, and a helpful, professional approach. The Sales Executive is responsible for ensuring a smooth and satisfying shopping experience for customers visiting the paint shop.

This position is ideal for individuals with retail sales experience, a customer-first attitude, and the ability to explain paint products and services confidently. The Sales Executive reports to the Store Manager or Outlet Supervisor and plays a key role in the daily operations of the shop.

Key Responsibilities

1. Customer Handling (In-Shop)

  • Greet and welcome walk-in customers to the Berger Paints outlet.

  • Understand customers’ painting needs, including surface type, coverage area, color preferences, finish, and budget.

  • Provide personalized product recommendations based on customer requirements.

  • Educate customers on different Berger Paints products, including emulsion, distemper, enamel, primers, and waterproofing solutions.

  • Explain product benefits, color durability, surface preparation steps, and usage instructions clearly and accurately.

2. Product Demonstration and Consultation

  • Show color charts, brochures, and sample panels to help customers visualize final finishes.

  • Use digital tools or software (if available) for virtual color previews.

  • Suggest accessories and complementary items like brushes, rollers, putty, masking tape, etc.

  • Offer guidance on latest color trends, interior/exterior solutions, and eco-friendly paint options.

3. Billing and Cash Handling

  • Generate bills/invoices accurately using point-of-sale (POS) or billing software.

  • Apply correct GST rates and ensure tax-compliant billing as per company and government norms.

  • Accept payments via cash, card, UPI, or other digital modes and issue proper receipts.

  • Ensure daily cash collection is tallied and handed over to the store manager or cashier.

4. Stock Coordination

  • Check stock availability in the system before confirming sales.

  • Communicate with the store manager or warehouse if stock is low or an item is out of stock.

  • Coordinate with backend staff for fetching products, packaging, or loading into customer vehicles.

  • Notify management of fast-moving, slow-moving, or out-of-stock items.

5. Customer Service and Follow-Up

  • Address any customer queries, complaints, or issues related to products or billing promptly.

  • Ensure a high level of customer satisfaction and encourage repeat purchases.

  • Share contact details or store loyalty information for future follow-up or inquiries.

  • Collect feedback from customers and report back to the store supervisor or area sales manager.

6. Shop Cleanliness and Display Management

  • Maintain clean and organized product display areas.

  • Arrange shelves, color charts, and promotional materials attractively.

  • Replace damaged or expired items from the shelves and maintain neat product placement.

7. Sales Target Achievement

  • Meet or exceed individual daily/monthly sales targets assigned by the store.

  • Upsell or cross-sell Berger accessories, tools, or higher-grade paint variants.

  • Assist with promotional activities, schemes, or in-store offers to increase sales.

8. Reporting and Communication

  • Record customer details and maintain a basic customer database.

  • Prepare daily sales reports, cash summaries, and stock movement reports.

  • Attend morning briefings and product training sessions conducted by the company.

Key Skills and Competencies

1. Product Knowledge

  • Basic understanding of paint types, finishes, application methods, and compatibility with surfaces.

  • Willingness to learn detailed product features of the Berger Paints range.

2. Communication Skills

  • Polite and clear verbal communication in local language and basic English.

  • Ability to explain product benefits and assist non-technical customers effectively.

3. Customer Service Orientation

  • Friendly and approachable behavior with every walk-in customer.

  • Patience in answering repetitive queries and dealing with all types of customer needs.

4. Sales Ability

  • Confidence in promoting products and converting inquiries into sales.

  • Ability to identify buying signals and suggest value-added products.

5. Billing and Accuracy

  • Strong attention to detail when preparing invoices and handling cash/card transactions.

  • Comfortable working with billing software and POS systems (training provided if needed).

6. Teamwork and Discipline

  • Works well with fellow store staff and follows store procedures.

  • Reports on time, maintains dress code, and adheres to store timings.


More information about this Sales Executive Job

Please go through the below FAQs to get all answers related to the given Sales Executive job

  1. What are the job requirements to apply for this Sales Executive job position?
    • Ans: A candidate must have a minimum of fresher as an Sales Executive

  2. What is the qualification for this job?
    • Ans: The candidate can be a Graduate from any of the following: Diploma, Certificate Course (ITI), B.Com, BBA/BBM, BSc, 12th Pass (HSE), 10th Pass (SSC), Other Graduate

  3. What is the hiring Process of this job?
    • Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.

  4. This Sales Executive is a work from home job?
    • Ans: No ,its not a Work from Home Job.

  5. How many job vacancies are opening for the Sales Executive position?
    • Ans: There are immediate 1 job openings for Sales Executive in our Organisation.

Job Particulars

Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id2706514
Locality Address Pollachi, Ramanathapuram, Trichy Main Road
Country India

About Company

RS Traders
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