Sales / Marketing Executive Jobs - Chennai - Freshdesk
Job Description
Freshdesk is seeking a Manager - Product Marketing to design and implement marketing strategies and programs to increase awareness and adoption of Freshdesk. Our ideal candidate is a passionate experienced B2B product marketing leader with proven success creating and executing successful global marketing programs. This position will report to the VP of marketing and be based in Chennai, India.
Key Responsibilities
- Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates Freshdesk in the market
- Sales enablement – Communicate the value proposition and provide high value sales tools, training, and collateral
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
- Demand generation – Develop the strategy for and manage the marketing programs that drive awareness and product demand
- Content Development – Conceptualize and create unique product and solution content for a variety of platforms
- Evangelism – Serve as a company spokesperson and go-to thought leader for Freshdesk
- Product releases – Plan and lead product and feature releases
Requirements
- BA / BS (MBA Preferred) , 5+ years in B2B software marketing – SaaS and CRM experience preferred
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc. for North American and/or global market
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
- Experience creating highly leveraged sales tools, training, and collateral
Job Particulars
About Company
Freshdesk makes customer happiness refreshingly easy. Launched in 2010, Freshdesk has over 30,000 customers around the world, including 3M, Honda, Petronas, Hugo Boss, University of Pennsylvania, The Atlantic, and QuizUp. With powerful features, an easy to use interface, and a freemium pricing model, Freshdesk’s cloud-based customer support software enables companies of all sizes to support customers through email, phone calls, websites, forums and social media channels. The company is headquartered in San Francisco, California and has a development center in Chennai, India.
