Sales / Marketing Executive Jobs - Gurgaon - Geetanjali Homestate Pvt Ltd

B2B sales involve selling products or services from one business to another. This is a typical avenue for graduates. For example, a sales executive in a company that manufactures fast moving consumer goods (FMCG), e.g. soft drinks, will sell to the retailer and may be involved in making a strong argument so the products get shelf space. Activities important for success include:

• relationship building;
• researching the market and related products;
• presenting the product or service in a structured professional way face to face.

B2C sales involve direct selling to the consumer or end user. Examples include selling credit cards via the telephone or selling new cars in a showroom.

Typical activities for sales executives generally include:

• listening to customer requirements and presenting appropriately to make a sale;
• maintaining and developing relationships with existing customers in person and via telephone calls and emails;
• cold calling to arrange meetings with potential customers to prospect for new business;
• responding to incoming email and phone enquiries;
• acting as a contact between a company and its existing and potential markets;
• negotiating the terms of an agreement and closing sales;
• gathering market and customer information;
• representing their company at trade exhibitions, events and demonstrations;
• negotiating on price, costs, delivery and specifications with buyers and managers;
• challenging any objections with a view to getting the customer to buy;
• advising on forthcoming product developments and discussing special promotions;
• creating detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer;
• liaising with suppliers to check the progress of existing orders;
• checking the quantities of goods on display and in stock;
• recording sales and order information and sending copies to the sales office, or entering figures into a computer system;
• reviewing your own sales performance, aiming to meet or exceed targets;
• gaining a clear understanding of customers' businesses and requirements;
• making accurate, rapid cost calculations and providing customers with quotations;
• feeding future buying trends back to employers;
• attending team meeting and sharing best practice with colleagues.