Search Engine Marketing Specialist Job in EchoVME at Chennai

Key Responsibilities:

• Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.
• Performance Marketing and Media-Planning: Running campaigns across Facebook, Linked In, and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.
• Minimum 2 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.
• 'Best Practices' knowledge of Search Engine Marketing tactics and guidelines preferred.
• Must have experience with Cost Per Click advertising.
• Should be master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.
• Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.
• Managing PPC accounts for several brands across multiple search engines
• Setting up and optimizing accounts from campaigns, keyword research, writing ad copy to bid management etc. 
• Prepare Ad Content and Creatives
• Leverage analytics tools to optimize the performance of marketing campaigns.
• Create Campaign Strategy
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Monitor budget and adjust bids to gain better ROI
• Specialist in Google Adwords, Facebook Ads.

Requirements:

• At least 2 -3 years of experience with paid search campaigns.
• Exceptional written and spoken communication.
• Ability to manage multiple projects at the same time
• Keep abreast of PPC and SEM trends.
• Strong knowledge of Google Analytics preferred.
• Excellent analytical & problem-solving skills.
• High proficiency in Excel

Key Attributes:

• Excellent attention to detail
• Maintains a diplomatic and professional approach to work in all circumstances
• Accountable and responsive; able to deliver outcomes effectively
• Displays a consistent level of evident enthusiasm
• Flexible, versatile, and copes well under pressure
• Has high personal standards and promotes them in others
• Ability to be a team player as well as a self-motivated person
• A positive attitude is a must
• Independent learning ability