Senior Marketing Executive Jobs Opening in Merloam at Valasaravakkam, Chennai
Senior Marketing Executive
3+ Years 
25000 - 30000 Monthly 
Job Description
Job Summary:
We are seeking an experienced and result-driven Senior Marketing Executive to lead and manage various marketing initiatives aimed at increasing brand visibility, driving customer engagement, and generating leads/sales. The ideal candidate will have a strong understanding of marketing strategies, campaign execution, digital marketing tools, and market analysis.
This position requires both strategic thinking and hands-on execution skills. The Senior Marketing Executive will work closely with cross-functional teams including sales, product, design, and digital to align all marketing efforts with business objectives.
Bachelor’s degree in Business, Marketing, or a related field
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3+ years of business development or sales experience
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Excellent negotiation and communication skills
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Strong analytical and strategic thinking abilities
Key Responsibilities:
1. Marketing Strategy & Planning
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Develop and execute marketing plans in line with business goals.
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Support the Marketing Manager in defining campaign objectives, target audiences, and KPIs.
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Assist in planning product launches, seasonal promotions, and brand campaigns.
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Identify new market trends and growth opportunities.
2. Campaign Execution
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Lead the implementation of online and offline marketing campaigns across multiple channels.
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Coordinate with advertising agencies, designers, and vendors for creative assets and promotional materials.
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Monitor campaign timelines, budgets, and performance metrics.
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Execute promotional activities, events, exhibitions, and other brand-building initiatives.
3. Digital Marketing
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Manage and optimize paid campaigns across Google Ads, Facebook, LinkedIn, and other platforms.
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Oversee SEO and content marketing efforts to improve organic visibility.
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Monitor and analyze website traffic, lead generation, and social media engagement.
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Work with the content and design team to develop compelling content for blogs, emailers, and social platforms.
4. Market Research & Analysis
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Conduct competitive analysis and customer research to gather actionable insights.
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Track market trends, customer behavior, and competitor activities.
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Analyze campaign ROI and prepare performance reports and dashboards for senior management.
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Suggest improvements and new strategies based on data findings.
5. Branding & Communication
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Ensure consistency in brand messaging across all channels and touchpoints.
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Support internal communication initiatives and employee engagement programs (if needed).
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Assist in the development of brand guidelines, tone of voice, and communication style.
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Handle PR activities and build media relationships (if applicable).
6. Lead Generation & Sales Support
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Collaborate with the sales team to align marketing strategies with lead generation targets.
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Develop and execute B2B or B2C lead generation campaigns depending on business needs.
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Provide sales enablement materials like brochures, presentations, case studies, etc.
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Track leads generated from campaigns and follow up on conversion performance.
More information about this Senior Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Senior Marketing Executive job
- What are the job requirements to apply for this Senior Marketing Executive job position?
- Ans: A candidate must have a minimum of 3+ year experience as an Senior Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, Certificate Course (ITI), B.Com, BA, BBA/BBM, 12th Pass (HSE), 10th Pass (SSC), Other Graduate
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Senior Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Senior Marketing Executive position?
- Ans: There are immediate 1 job openings for Senior Marketing Executive in our Organisation.
Job Particulars
About Company
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Salary not disclosed 
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