Senior Marketing Executive Jobs Opening in Merloam estates at Valasaravakkam, Chennai
Job Description
Key Responsibilities:
1. Marketing Strategy and Planning
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Develop and implement comprehensive marketing plans aligned with overall business objectives.
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Analyze market trends, competitor activities, and customer insights to identify new opportunities.
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Plan seasonal, product-based, and campaign-based marketing calendars.
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Prepare annual and quarterly marketing budgets in coordination with the management team.
2. Campaign Management
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Design, execute, and optimize integrated marketing campaigns (online and offline) to promote products or services.
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Coordinate cross-functional activities for campaign execution including content creation, design, and media buying.
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Monitor campaign performance, generate reports, and recommend improvements.
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Ensure consistency in brand messaging, tone, and visual identity across all platforms.
3. Digital Marketing
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Oversee SEO, SEM, email marketing, content marketing, and social media activities.
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Manage paid advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and Instagram.
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Track digital marketing KPIs including website traffic, conversion rates, engagement, and ROI.
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Use tools like Google Analytics, Meta Ads Manager, and HubSpot or similar CRMs for reporting and optimization.
4. Content and Creative Coordination
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Work closely with content writers, graphic designers, and video editors to create engaging marketing materials.
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Ensure all marketing collateral (brochures, flyers, presentations, blogs, banners, etc.) align with brand strategy.
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Review and approve creative assets for campaigns, product launches, and events.
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Support product storytelling and develop content calendars for social and blog platforms.
5. Brand Development
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Strengthen brand identity across all touchpoints through consistent messaging and design.
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Oversee the use of logos, brand colors, fonts, and style guides in internal and external communications.
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Plan brand awareness initiatives including partnerships, sponsorships, PR, and influencer outreach.
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Maintain a high level of brand visibility in the target market.
6. Lead Generation and Sales Support
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Design and implement lead generation campaigns through digital ads, landing pages, and webinars.
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Collaborate with the sales team to ensure high-quality leads are generated and nurtured effectively.
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Provide marketing support materials for the sales team including pitch decks, brochures, and case studies.
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Analyze the lead-to-conversion journey to improve customer acquisition rates.
7. Event and Trade Show Participation
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Plan and execute participation in industry trade shows, exhibitions, seminars, and corporate events.
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Handle logistics, design of booths, promotional materials, and lead capture at events.
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Manage post-event follow-ups, lead distribution, and performance evaluation.
8. Reporting and Analysis
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Track all marketing activities and provide detailed monthly and quarterly reports to management.
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Analyze ROI for different campaigns, channels, and marketing efforts.
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Use data insights to refine future strategies and ensure optimal resource utilization.
More information about this Senior Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Senior Marketing Executive job
- What are the job requirements to apply for this Senior Marketing Executive job position?
- Ans: A candidate must have a minimum of fresher as an Senior Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, MBA/PGDM, Master in Marketing
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Senior Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Senior Marketing Executive position?
- Ans: There are immediate 1 job openings for Senior Marketing Executive in our Organisation.
Job Particulars
About Company
Chennai 
3+ Years 
Salary not disclosed 
Certificate Course (ITI), Diploma, B.Com, BA, BBA/BBM, 10th Pass (SSC), 12th Pass (HSE), Other Graduate
Chennai
3 to 3+ Years
Salary not disclosed
Diploma, Other Course
Chennai
3+ Years
Salary not disclosed
BBA/BBM, MBA/PGDM
Chennai
Freshers
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B.Com(Marketing), MBA/PGDM, Master in Marketing
Chennai
Freshers
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Diploma, BBA/BBM, 12th Pass (HSE)
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B.Com, B.Pharm, BA, BBA/BBM, BE/B.Tech, BSc
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Diploma, B.Com, BA, BBA/BBM, BCA, 12th Pass (HSE), B.FashionTech, BFA
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Diploma, BE/B.Tech
Chennai
1 to 3 Years
Salary not disclosed
B.Com, BA, BBA/BBM, BSc
Chennai
Freshers
Salary not disclosed
Diploma, BA, BBA/BBM, 12th Pass (HSE)
Chennai
3+ Years
Salary not disclosed
Diploma, BE/B.Tech(Mechanical Engineering (Manufacturing Engineering))
Chennai
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, B.Com, BA, BBA/BBM, 10th Pass (SSC), 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
Certificate Course (ITI), Diploma, B.Com, BA, M.Com, MA, BBA/BBM, MBA/PGDM, PG Diploma, Master in Marketing
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, M.Com, MA, BBA/BBM, BCA, MBA/PGDM, BSc, MCA, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Hyderabad, Chennai, Bengaluru Urban
Freshers
Salary not disclosed
B.Com
Hyderabad, Bangalore, Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM, BBS
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
1 to 3 Years
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE) 
