SEO Analyst
Job Description
This is a remote (work-from-home) position.
Key Responsibilities
1. Website Analysis and Optimization
An SEO Analyst conducts detailed website audits to identify issues affecting search engine visibility. They evaluate site structure, page speed, mobile compatibility, URL hierarchy, and metadata. They optimize elements such as:
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Title tags, meta descriptions, and header tags
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Internal linking structure
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Image alt texts and file optimization
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Improving site load speed and mobile-friendliness
2. Keyword Research and Strategy
SEO Analysts perform in-depth keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. They identify high-volume, low-competition keywords relevant to the business and create a strategy to target them. The goal is to attract the right audience while ensuring the website ranks higher for relevant search terms.
3. Competitor Analysis
Analyzing competitors’ websites is crucial for staying ahead in the market. SEO Analysts study competitors’ strategies, backlink profiles, content performance, and keyword rankings to develop more effective campaigns.
4. On-Page SEO
On-page SEO focuses on optimizing individual web pages to improve rankings and drive organic traffic. Key tasks include:
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Crafting SEO-friendly URLs
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Optimizing headings (H1, H2, H3)
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Enhancing keyword density without overstuffing
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Improving content readability and structure
5. Off-Page SEO
Off-page SEO deals with building a strong website authority and reputation through external efforts, such as:
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Link-building strategies
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Guest posting and influencer outreach
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Social bookmarking and directory submissions
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Engaging with forums and communities to increase brand awareness
6. Content Optimization
SEO Analysts collaborate with content writers to ensure blogs, articles, landing pages, and product descriptions are optimized for both search engines and readers. They focus on creating high-quality, original, and engaging content that satisfies search intent.
7. Technical SEO
Technical SEO involves optimizing the backend of the website to ensure smooth crawling and indexing by search engines. Common technical tasks include:
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Creating and updating XML sitemaps
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Fixing broken links and 404 errors
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Implementing structured data (schema markup)
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Ensuring website security with HTTPS
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Improving Core Web Vitals for better user experience
8. Monitoring and Reporting
An SEO Analyst tracks website performance using tools like Google Analytics, Google Search Console, and other analytics platforms. They prepare regular reports on traffic trends, keyword rankings, conversions, and ROI to measure the effectiveness of strategies.
Skills
1. Analytical Skills
An SEO Analyst must interpret data, track KPIs, and identify trends to make informed decisions.
2. Technical Knowledge
Understanding HTML, CSS, JavaScript, and CMS platforms like WordPress or Shopify is beneficial for implementing SEO strategies.
3. Research Skills
Strong keyword research and competitor analysis skills are essential to plan effective SEO campaigns.
4. Communication Skills
SEO Analysts work closely with different departments, requiring clear communication to convey findings and strategy recommendations.
5. Knowledge of SEO Tools
Familiarity with tools such as:
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Google Analytics & Google Search Console
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SEMrush, Ahrefs, Moz, Ubersuggest
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Screaming Frog SEO Spider
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Yoast SEO & Rank Math plugins
More information about this SEO Analyst Job
Please go through the below FAQs to get all answers related to the given SEO Analyst job
- What are the job requirements to apply for this SEO Analyst job position?
- Ans: A candidate must have a minimum of 1 to 2 year experience as an SEO Analyst
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BCA, BE/B.Tech, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This SEO Analyst is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the SEO Analyst position?
- Ans: There are immediate 1 job openings for SEO Analyst in our Organisation.
