SEO Job in SwifLearn at Gurgaon

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Develop and implement link building strategy.
• Monitor daily performance metrics to track SEO performance.
• Research and analyze competitors targeting keywords.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  
  

Requirements

• Experience of working on SEO of B2C products, experience in edtech a plus.
• Good knowledge of onpage/offpage SEO strategies.
• Good writing skills.Good analytical skills.
• Command on Google analytics and SEO benchmarking tools like AH Ref.
• Should be able to use CMS (WordPress).
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Knowledge of ranking factors and search engine algorithms.