Location : Anantapur, Guntur, Hyderabad, Tirupati, Warangal, Bangalore, Kolar, Mysore, Chennai, Coimbatore, Hosur, Salem, Trichy, Karimnagar
Last Date : 09 Dec 2016
Experience Required: 2 Years
Hiring Process : Face to Face Interview, Telephonic Interview
Summary: We are searching for a talented Email Marketing Specialist who is responsible for the day-to-day, hands-on execution of email marketing campaigns.
From production (setup, testing, launching and post-campaign analysis) to strategy (scale, forecasting and segmentation).
This is a cross functional role, in which the incumbent would work with the Marketing team to drive customer demand, more signups and ensure their engagement.
You should have amazing communication skills, be super organized and feel comfortable working quickly and independently.
Desired Skills and Experience
Minimum 2 years of experience in email marketing & Analytics at an e-Commerce company/ digital marketing agency.
2 years+ proven and successful consumer email experience with email platforms (e.g. phpList, Amazon SES, Sendgrid, Mailchimp, Responsys, Silverpop, Survey monkey etc).
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Experience working and have a desire to work with a B2B startup/ for e-commerce portals is a big plus.
Technical expert, administrator and main user for the third party email service providers application.
Should have a knack for good design and content required for effective email campaigns & have handled Internet / Online campaigns
Good understanding of database concepts and segmentation.
Experience of Google Analytics - goal setting, traffic source, and content analysis should all be familiar terms and can derive marketing effect on traffic.
Knowledge of Deliverability Issues and blacklisting of bounces & Unsubscribe.
Good hand on experience to fix rendering issues in all email domains.
Should be aware of email marketing formats/layouts/designs for Mobile, desktop & Tablet.
Understand CAN-SPAM requirements, email design best practices, inbox deliverability and tools such as Return Path etc.
Knowledge of HTML/CSS/Photoshop is a must for being able to modify/design simple newsletters.
Should be creative, dynamic & Effective written communication skills.
Past experience with leads nurturing, marketing automation, web management, or other technical role supporting customer-facing programs.
Experience with email tools (NCR, Exact Target, etc.) & marketing automation tools (e.g. Act-On, Marketo etc) highly desired.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis
Competency in Adobe Creative Suite with ability to create compelling and effective email designs.
Knowledge in Responsive Coding will be a plus.
Strong in Research & Development (R&D).
Manage social media day-to-day activities including Create, publish & share creative & engaging posts & relevant content topics (images, video and written). Monitor, listen and respond to users in a Social way at Face Book, Twitter, Google+, YouTube, LinkedIn etc while cultivating leads and sales would be a plus.
Email Marketing Social Media Marketing Event Planning HTML Emails ExactTarget Marketing Strategy InDesign Email Strategy Newsletters Market Research Web Design MailChimp User Experience Strategic Planning Direct Mail Email Marketing Software Adobe Illustrator
Note: This posting is done directly & exclusively on Freshersworld.com.
We do not entertain any unsolicited calls or enquiries from any consultants, other portals or TPOs.