SEO / Social Media Jobs - Anantapur,Guntur,Tirupati - KPM Learnings

KPM Learnings - Job Details

Date of posting: 10 Oct 16

Summary: We are searching for a talented Email Marketing Specialist who is responsible for the day-to-day, hands-on execution of email marketing campaigns. 
From production (setup, testing, launching and post-campaign analysis) to strategy (scale, forecasting and segmentation). 
This is a cross functional role, in which the incumbent would work with the Marketing team to drive customer demand, more signups and ensure their engagement. 
You should have amazing communication skills, be super organized and feel comfortable working quickly and independently.

  • Manage email marketing campaigns end-to-end, including conceptualization, planning, targeting, scheduling, set-up, testing, execution, reporting and optimization, reaching prospects and existing customers.
  • Set-up of mailing infrastructure.
  • Validate email functionality and appearance across browsers and platforms.
  • Ensuring the email program aligns with strategies and tactics across channels: social, mobile, web, search engine marketing, retargeting, remarketing etc.
  • Produce email campaigns including, but not limited to, lead generation/prospecting, loyalty/retention programs, newsletters, customer service surveys, Transactional, Notification, feedback forms, internal communications and sales/product promotions.
  • Develop and maintain an email marketing calendar.
  • Testing rendering across multiple email clients and ISPs (Outlook, Google, Hotmail, etc.).
  • Use measurement tools and computer software to create mass email campaigns and monitor subscriptions according to spam regulations.
  • Analytics and benchmarking – you will be responsible for tracking the success of email marketing activity and providing detailed reports of deliverability, list size and email engagement (open and click behavior) etc.
  • Regular A/B split and multivariate testing for ongoing optimization.
  • Perform email optimization using tools like MX- Toolbox, Return Path etc.
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
  • Design, Coding, HTML/CSS of emails.
  • Capture new customers to drive the list growth and continue to drive email acquisition through all channels.
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base.
  • Managing suppression lists and opt in-opt out requests and ensuring overall compliance.
  • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
  • Develop trigger, recurring, dynamic content-driven based email program targeted towards specific campaigns and events in customer lifecycle.
  • Analyze email marketing key performance indicators (KPIs) to continuously optimize email programs, including key components of each campaign, such as lists, offers, messaging, creative, deliverability, open rates, click through rates, conversion, incremental revenue lift, engagement and retention.
  • Develop high quality and consumer engaging content and optimize content for search engine and lead generation.  
  • Actively participate in blogging and article creation for email marketing techniques for e-Commerce stores.
  • Quality Check all campaigns right from the creation phase, testing and to the final deployment of the plan & ensuring all email campaigns comply with current email best practice in the industry.
  • Handle our Wordpress blog/sites and own all day-to-day tasks including Content or media changes, managing plugins, identifying issues (such as high page load time etc.) and resolving them working with the tech team.
  • Activities are in line with the SMO/SEO/Design team strategies and link cultivation activity.

Desired Skills and Experience

Minimum 2 years of experience in email marketing & Analytics at an e-Commerce company/ digital marketing agency.

2 years+ proven and successful consumer email experience with email platforms (e.g. phpList, Amazon SES, Sendgrid, Mailchimp, Responsys, Silverpop, Survey monkey etc).

Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

Experience working and have a desire to work with a B2B startup/ for e-commerce portals is a big plus.

Technical expert, administrator and main user for the third party email service provider’s application.

Should have a knack for good design and content required for effective email campaigns & have handled Internet / Online campaigns  

Good understanding of database concepts and segmentation.

Experience of Google Analytics - goal setting, traffic source, and content analysis should all be familiar terms and can derive marketing effect on traffic.

Knowledge of Deliverability Issues and blacklisting of bounces & Unsubscribe.

Good hand on experience to fix rendering issues in all email domains.

Should be aware of email marketing formats/layouts/designs for Mobile, desktop & Tablet.

Understand CAN-SPAM requirements, email design best practices, inbox deliverability and tools such as Return Path etc.

Knowledge of HTML/CSS/Photoshop is a must for being able to modify/design simple newsletters.

Should be creative, dynamic & Effective written communication skills.

Past experience with leads nurturing, marketing automation, web management, or other technical role supporting customer-facing programs.

Experience with email tools (NCR, Exact Target, etc.) & marketing automation tools (e.g. Act-On, Marketo etc) highly desired.

Highly analytical and able to derive meaning from data through A/B testing and email optimization.

Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis

Competency in Adobe Creative Suite with ability to create compelling and effective email designs.

Knowledge in Responsive Coding will be a plus.

Strong in Research & Development (R&D).

Manage social media day-to-day activities including Create, publish & share creative & engaging posts & relevant content topics (images, video and written). Monitor, listen and respond to users in a “Social” way at Face Book, Twitter, Google+, YouTube, LinkedIn etc while cultivating leads and sales would be a plus.

Email Marketing Social Media Marketing Event Planning HTML Emails ExactTarget Marketing Strategy InDesign Email Strategy Newsletters Market Research Web Design MailChimp User Experience Strategic Planning Direct Mail Email Marketing Software Adobe Illustrator

Hiring Process : Face to Face Interview, Telephonic Interview

About KPM Learnings

KPM Learning Solutions shape the organization’s future through providing high quality and yet economical training courses.

“KPM” denotes Key Performance Management which is directed towards the strategic goals of any organisation and few sets of key skills.Our aim is to upgrade and set those key skills that are result oriented and bring organizational excellence by all means.In KPM we provide tailor made practical in-house, open house training programs, conferences and exhibitions solutions with latest industrial & technological trend in today’s competitive business landscape.

Designing, developing and delivering world class networking platform like conferences and tailor-made academic learning programs across all industry sectors including Banking & Finance, Oil & Gas, IT & Mobility, Power & Mining, Leadership & Management are the main USP’s of KPM Learning Solutions
This posting is done directly & exclusively on We do not entertain any unsolicited calls or enquiries from any consultants, other portals or TPOs. Notice: This recruitment is FREE. if the recruiter charges any fees, please write us
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KPM Learnings recruiting Digital Email Marketing Experienced(2 Years) candidates in Anantapur, Guntur, Hyderabad, Tirupati, Warangal, Bangalore, Kolar, Mysore, Chennai, Coimbatore, Hosur, Salem, Trichy/Tiruchirapalli, Karimnagar. The KPM Learnings vacancies for Digital Email Marketing is filled through Face to Face Interview, Telephonic Interview etc.
KPM Learnings jobs for Experienced(2 Years) candidates are very common in nature as the company recruits a lot of Experienced(2 Years) candidates every year based on the skills -HTML, Content writing, Digital Media Marketing, Event management, Sales, Web Designing, Business Development, Marketing, Online Marketing. The candidates with Certificate Course (ITI)(IT), PG Diploma(IT), BBA/BBM, Diploma(IT), BCA are selected to full fill the vacancies in SEO / Social Media job field. The Experienced(2 Years) candidates applying for Digital Email Marketing should have a degree or post-graduation in the required field based on the requirement mentioned. The jobs are available in Full Time basis. When it comes to KPM Learnings recruitment, Experienced(2 Years) candidates are mostly chosen for the department SEO / Social Media. To learn more about the current jobs and other details, it is better to go through official site of KPM Learnings and Freshersworld. The Freshersworld is a leading employment portal that researches the official site of KPM Learnings and provides details about the current vacancies, the application process, selection process, test details, important dates and other information.