Service Marketing Executive Jobs Opening in Legend Motors Royal Enfield Dealer at Chromepet, Chennai
Job Description
It is growing sector day by day.
Interested candidate will have a steady growing career in terms of Experience and also Salary.
Job Overview
A Service Marketing Executive in the automobile industry is responsible for promoting after-sales services, increasing customer retention, generating service leads, and enhancing the overall customer experience. The role involves planning and executing marketing strategies, campaigns, and customer engagement activities to boost service center revenue and maintain strong customer relationships.
This position demands excellent communication skills, marketing knowledge, and automobile service understanding to attract and retain customers effectively.
Key Responsibilities
1. Service Promotion & Lead Generation
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Promote after-sales services like vehicle servicing, repairs, insurance renewals, extended warranties, and maintenance packages.
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Generate qualified leads through various marketing channels, including digital platforms, telecalling, field visits, and referrals.
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Upsell and cross-sell value-added services to increase service center revenue.
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Collaborate with the sales team to convert inquiries into confirmed bookings.
2. Customer Relationship Management
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Build and maintain long-term relationships with existing customers to ensure repeat business.
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Conduct follow-up calls for service reminders, vehicle maintenance, and promotional offers.
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Handle customer queries, complaints, and feedback in a professional manner.
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Ensure high levels of customer satisfaction through excellent support and prompt service.
3. Marketing Campaigns & Events
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Plan and execute online and offline marketing campaigns to promote service offerings.
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Organize customer engagement programs, free service camps, and awareness workshops.
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Coordinate with vendors for posters, banners, and marketing materials.
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Partner with dealerships, insurance companies, and automobile accessories vendors for joint promotions.
4. Digital Marketing & Social Media Promotions
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Promote service offers and packages on social media platforms like Facebook, Instagram, and WhatsApp.
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Run targeted online ads to attract potential customers.
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Update company websites and portals with new service packages and offers.
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Analyze campaign performance using analytics tools and prepare periodic reports.
5. Market Research & Competitor Analysis
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Study competitors’ service offers, pricing strategies, and customer engagement methods.
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Identify market trends, customer needs, and improvement opportunities.
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Provide insights to the management team to develop competitive marketing strategies.
6. Coordination with Internal Teams
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Work closely with the service advisors, mechanics, and technical teams to ensure smooth service operations.
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Share customer expectations and feedback with the service team to enhance quality.
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Coordinate with the sales and finance teams for service package promotions and extended warranty offers.
Required Skills and Competencies
Technical Skills
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Knowledge of automobile services, spare parts, and maintenance.
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Familiarity with digital marketing tools, CRM systems, and lead generation techniques.
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Understanding of service KPIs and customer satisfaction metrics.
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Basic knowledge of MS Office, email marketing, and social media advertising.
Soft Skills
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Excellent communication and interpersonal skills.
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Strong negotiation and persuasive abilities.
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Customer-focused approach with problem-solving skills.
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Good organizational and time management abilities.
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Ability to work independently and in a team environment.
More information about this Service Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Service Marketing Executive job
- What are the job requirements to apply for this Service Marketing Executive job position?
- Ans: A candidate must have a minimum of 0 to 2 year experience as an Service Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BCA, BE/B.Tech, BSc
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Service Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Service Marketing Executive position?
- Ans: There are immediate 1 job openings for Service Marketing Executive in our Organisation.
Job Particulars
About Company
Hyderabad, Delhi, Chennai 
Freshers 
Salary not disclosed 
B.Com, BA(Political Economy), BBA/BBM, BE/B.Tech(Electronics and Computer Engineering, Electronics and Biomedical Engineering, Electrical Instrumentation Engineering, Electronics Engineering (Specialization in IoT), Electronics & Computer Engineering, Computation & Mathematics), BBS
Chennai
0 to 1 Years
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, BHM, BTTM
Chennai
Freshers
Salary not disclosed
Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, MBA/PGDM, BSc, MCA, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Chennai
1 to 2 Years
Salary not disclosed
B.Com, BBA/BBM, Other Post Graduate
Hyderabad, Bangalore, Chennai
0 to 0.6 Years
Salary not disclosed
B.Com, BBA/BBM, BCA, 12th Pass (HSE), Other Graduate
Chennai
0 to 3 Years
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
Diploma, B.Com(Marketing), MBA/PGDM, Master in Marketing
Hyderabad, Chennai, Bengaluru Urban
Freshers
Salary not disclosed
B.Com
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM, BBS
Chennai
Freshers
Salary not disclosed
B.Com, BA, BBA/BBM
Chennai
Freshers
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
1 to 3 Years
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
B.Com, BBA/BBM, BE/B.Tech, BSc
Chennai
Freshers
Salary not disclosed
Diploma, BA, BBA/BBM, 12th Pass (HSE)
Hyderabad, Mumbai, Chennai
0 to 3+ Years
Salary not disclosed
B.Com, BA, M.Com, MA, BCA, BE/B.Tech, BSc, MSc, 12th Pass (HSE)
Chennai
1 to 3 Years
Salary not disclosed
Diploma, B.Com, BA, BBA/BBM, 12th Pass (HSE)
Chennai
3+ Years
Salary not disclosed
B.Com, BA, BBA/BBM, MBA/PGDM
Chennai
0 to 3 Years
Salary not disclosed
B.Com, BBA/BBM, 12th Pass (HSE)
Chennai
Freshers
Salary not disclosed
Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, MBA/PGDM, BSc, MCA, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Hyderabad, Delhi, Chennai
Freshers
Salary not disclosed
BA(Political Economy), BBA/BBM, BE/B.Tech(Electronics and Biomedical Engineering, Electrical Instrumentation Engineering) 
