Social media analysts are responsible for creating and maintaining a company's presence on social media sites, which include Facebook, Linkedin,Instagram etc , as well as any company blogs.
Analysts are in charge of increasing the overall exposure of a company though search engine optimization (SEO) and by finding ways to use these keywords in marketing strategies employed by their company.
They also monitor emerging social media tools to see how they can be incorporated into a company's business, marketing and public relation strategies.
Social media analysts use their creativity and marketing skills to help generate brand awareness, sales and promote customer service through the social media networks.
An analyst will study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
Social Media Analyst Requirements:
A degree in Marketing, Communications, or Media, or training with Social Media.
Knowledge of SEO best practices.
Experience as a Social Media Assistant, Content Creator, or a similar role.
The ability to analyze data (specifically related to user behavior and engagement).
Excellent communication skills.
The ability to provide constructive criticism.