Social Media Executive/Digital Marketing Executive Jobs in Mumbai Suburbs - Aditi Tracking Support Pvt. Ltd.

Social Media Executive/Digital Marketing Executive

Candidates who have completed their Internship can also apply.

Role 1- Social Media Executive Job Duties:

·         Oversees all company social media accounts management

·         Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

·         Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals

·         Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction

·         Audits and analyses social media presences, including digital advertising costs and returns

·         Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

·         Interviews hires and trains social media team members

·         Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

·         Monitors and develops reports on competitor activity within social media spaces

Role 2- Digital Marketing Executive Job Duties:

·         Assist in the formulation of strategies to build a lasting digital connection with consumers

·         Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

·         Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·         Update website content from the backend regularly

·         Be actively involved in SEO efforts (keyword, image optimization etc.)

·         Prepare online newsletters and promotional emails and organize their distribution through various channels

·         Provide creative ideas for content marketing and update website

·         Collaborate with designers to improve user experience

·         Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·         Acquire insight into online marketing trends and keep strategies up-to-date

·         Maintain partnerships with media agencies and vendors