Social Media Marketing Manager Jobs in Delhi - Creez Athletica

Nature of Business - Ecommerce

Website- 

Brand Name - CREEZ

Category - Activewear (Sports, Gym and Yoga Apparels)

Job Summary

• Development of brand awareness, online reputationand promotion of Creez.
• Deliberate planning and goal setting of social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Generate, edit, publish and share daily brand-focused interactive and engaging content(text, images, video) that
• Builds meaningful connections and encourages customer/followers to take action.
• Enhance company social media presence
• Expanding opportunities for revenue
• Achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Instagram, Pinterest, Snapchat, etc.

Responsibilities and Duties

• Collaboration with Ambassadors to share our brand

• Create a team of Social Media Influencers/Bloggers and Professional Photographers in different locations who spread the benefits of our brand to all their followers
• Get their highly creative and professional photos/videos clicked and ask blogger as well as photographer to post those photos tagging Creez social media page in their post.
• Posting those photos/videos/content in Creez official social pages (3 Posts/day) and tag that blogger and photographer to give them a shout-out.
• Customer Engagement
• Joining relevant conversations on behalf of the brand including interacting with customer and “soft selling” the product (Avoid Hard Selling).
• Receiving direct feedback from consumers and create relationship that convert visitor into loyal customers.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the companys social media profiles and presence, including Facebook, Instagram, Twitter, Pinterest, Snapchat and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Manage various Email/SMS/Social Media campaigns, including the template designs, calls-to-action, and content used in our emailsends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

Required Experience, Skills and Qualifications

Required Experience: 3 Years+

Require Qualification: At least Graduate. Highly Skilled Candidates who learnt Social Media Marketing Skills with their own efforts, especially without any Institute course are most welcome.

Required Skills

• Design (Graphics and Videos)
• Understanding of how content work on social web
• Optimising Content and Technology
• Competent in interation with Influencers, Photographers and Blogger.
• Community/Customer Engagement and Management
• Understanding of Behavioral Psychology at Social Media
• Strategy and Goal Planning, Tactics and Execution
• Understanding of Analytics, Social Media Metrics (e.g. likes, comments, shares) and Business Metrics (e.g traffic, leads, conversions, revenue)

• Financial and Budgeting Knowledge

• Fluent in English, Great in writing and Copywriting

Personality Traits:

• Organised and Efficient

• Curious and willing to learn
• Creative in Nature
• Adaptability
• Communication and Leadership Skills
• Decision Making Power