Social Media Marketing Manager Jobs Opening in BringOn Digital at Sector 62, Noida, Noida
Job Description
Introduction
A Social Media Marketing Manager (SMM Manager) is responsible for planning, implementing, managing, and monitoring the company’s social media strategy to enhance brand awareness, increase audience engagement, and drive business growth. This role demands a creative, analytical, and strategic professional who can develop innovative campaigns, manage multiple platforms, and analyze performance metrics to optimize results.
In today’s digital-first world, a Social Media Marketing Manager plays a crucial role in building a brand’s online identity and creating a strong connection between the company and its target audience.
Key Responsibilities
1. Strategy Development
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Create, plan, and execute a comprehensive social media marketing strategy aligned with the company’s business goals.
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Define short-term and long-term objectives to increase brand visibility and audience engagement.
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Research industry trends, competitor strategies, and emerging platforms to stay ahead in the digital landscape.
2. Content Planning & Creation
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Develop creative content strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and emerging channels.
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Oversee the creation of high-quality content including posts, videos, infographics, reels, stories, and blog shares.
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Collaborate with the graphic design, video editing, and content writing teams to deliver engaging and visually appealing campaigns.
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Maintain a content calendar to ensure consistency in posting schedules.
3. Social Media Campaign Management
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Plan and execute paid ad campaigns across platforms like Meta Ads, LinkedIn Ads, Google Display, and YouTube Ads.
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Optimize campaigns for maximum reach, engagement, and conversions.
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Track ROI for paid campaigns and allocate budgets effectively.
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Monitor algorithm updates and adjust strategies accordingly.
4. Audience Engagement & Community Building
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Build and nurture online communities by responding to comments, messages, and queries promptly.
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Engage with followers through polls, Q&A sessions, and interactive content.
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Manage online reputation by addressing negative feedback and maintaining a positive brand image.
5. Analytics & Performance Tracking
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Use tools like Google Analytics, Facebook Insights, Instagram Insights, and LinkedIn Analytics to measure performance.
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Track KPIs such as:
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Engagement rate
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Follower growth
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Reach and impressions
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Conversion rates
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ROI on paid campaigns
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Prepare weekly, monthly, and quarterly reports to present performance insights to senior management.
6. Influencer & Partnership Marketing
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Identify, collaborate, and manage relationships with social media influencers and brand ambassadors.
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Negotiate collaborations and sponsored campaigns to reach wider audiences.
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Develop partnerships with complementary brands to enhance visibility.
7. Cross-Functional Collaboration
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Work closely with marketing, sales, and product teams to ensure social media efforts align with business objectives.
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Support product launches, events, and promotions through social media campaigns.
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Coordinate with SEO and content teams for integrated digital marketing strategies.
8. Staying Updated with Trends
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Keep track of the latest trends, tools, and technologies in social media marketing.
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Experiment with new content formats like Instagram Reels, YouTube Shorts, and TikTok videos to engage audiences.
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Continuously innovate strategies to maintain competitiveness in the market.
Skills & Competencies Required
1. Technical & Platform Expertise
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Proficiency in Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and emerging platforms.
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Experience with paid ad platforms like Meta Ads, Google Ads, and LinkedIn Ads.
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Familiarity with analytics tools such as Google Analytics, Hootsuite, Buffer, Sprout Social, and SEMrush.
2. Creative & Strategic Thinking
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Ability to conceptualize innovative campaigns that capture audience attention.
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Strong storytelling skills to communicate brand messages effectively.
3. Communication & Collaboration Skills
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Excellent written and verbal communication skills to craft engaging content and interact with followers.
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Ability to collaborate effectively with cross-functional teams and stakeholders.
4. Analytical & Problem-Solving Abilities
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Data-driven mindset to track KPIs, measure success, and refine strategies.
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Problem-solving skills to handle negative feedback, customer complaints, or campaign issues.
5. Time Management & Organizational Skills
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Ability to manage multiple campaigns simultaneously without compromising quality.
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Strong organizational skills to maintain consistency across platforms.
More information about this Social Media Marketing Manager Job
Please go through the below FAQs to get all answers related to the given Social Media Marketing Manager job
- What are the job requirements to apply for this Social Media Marketing Manager job position?
- Ans: A candidate must have a minimum of 1 to 2.5 year experience as an Social Media Marketing Manager
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Social Media Marketing Manager is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Social Media Marketing Manager position?
- Ans: There are immediate 1 job openings for Social Media Marketing Manager in our Organisation.
