Social Media Marketing Manager Jobs Opening in Meeshacossmetics at Shahdara, Delhi

Social Media Marketing Manager
Job Description
Position Overview
We are seeking a creative, data-driven, and results-oriented Social Media Marketing Manager to lead our social media strategy, manage campaigns, and grow our brand’s online presence. The ideal candidate will be responsible for developing innovative social media marketing strategies, creating engaging content, managing paid campaigns, and tracking performance across all major social platforms.
This role demands a blend of creativity, analytical thinking, and strategic execution to enhance audience engagement, increase followers, and drive leads and conversions.
Key Responsibilities
1. Social Media Strategy Development
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Develop and execute a comprehensive social media strategy aligned with company goals.
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Define KPIs, growth targets, and audience engagement objectives.
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Identify trends, insights, and new tools to enhance online visibility.
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Establish the brand’s tone of voice and messaging strategy.
2. Content Planning & Management
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Create a monthly content calendar for all major platforms.
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Oversee the creation of engaging, creative, and high-quality content including posts, videos, reels, stories, and infographics.
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Ensure content aligns with brand identity and audience preferences.
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Collaborate with designers, video editors, and copywriters to deliver impactful campaigns.
3. Social Media Campaign Execution
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Manage organic and paid marketing campaigns on platforms like:
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Facebook
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Instagram
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LinkedIn
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Twitter (X)
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YouTube
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Plan and execute PPC, sponsored ads, and influencer marketing collaborations.
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Monitor and optimize campaigns for maximum ROI.
4. Community Management
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Engage actively with followers through comments, DMs, and live sessions.
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Build strong online communities to increase brand loyalty.
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Handle customer queries and escalate issues to relevant departments when necessary.
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Collaborate with customer support teams to maintain a positive brand image.
5. Analytics & Performance Reporting
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Use tools like Meta Business Suite, LinkedIn Analytics, Google Analytics, and Hootsuite to track KPIs.
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Prepare weekly, monthly, and quarterly performance reports.
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Analyze metrics like engagement rate, impressions, conversions, CTR, and follower growth.
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Recommend strategies to improve campaign effectiveness.
6. Influencer & Partnership Management
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Identify and collaborate with influencers, bloggers, and brand ambassadors.
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Negotiate partnerships to expand audience reach.
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Manage influencer-generated content and measure its performance.
7. Trend Monitoring & Innovation
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Stay updated on the latest digital marketing and social media trends.
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Experiment with new tools, features, and growth hacks.
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Leverage trending hashtags, viral content strategies, and platform algorithm updates to boost visibility.
Required Skills & Competencies
1. Technical Skills
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Expertise in managing campaigns across Instagram, Facebook, LinkedIn, YouTube, Twitter, and other platforms.
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Proficiency with social media scheduling tools (Hootsuite, Buffer, Later, etc.).
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Knowledge of SEO, hashtags, and content optimization.
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Experience in running Facebook Ads, Google Ads, and LinkedIn Ads.
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Familiarity with analytics dashboards and performance tracking tools.
2. Creative & Strategic Skills
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Strong storytelling and copywriting abilities to create compelling content.
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Ability to conceptualize viral campaigns and engagement strategies.
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Deep understanding of brand positioning and audience targeting.
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Knowledge of visual aesthetics, photography, and video editing basics.
3. Communication Skills
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Excellent verbal and written communication in English.
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Ability to craft captivating captions, ad copies, and scripts.
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Skilled in presenting performance reports and marketing strategies.
4. Personal Attributes
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A creative thinker with a passion for digital marketing.
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Data-driven mindset with strong analytical problem-solving abilities.
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Adaptable and willing to experiment with new formats and strategies.
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Team player with leadership qualities and ability to manage interns/juniors.
More information about this Social Media Marketing Manager Job
Please go through the below FAQs to get all answers related to the given Social Media Marketing Manager job
- What are the job requirements to apply for this Social Media Marketing Manager job position?
- Ans: A candidate must have a minimum of fresher as an Social Media Marketing Manager
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, Certificate Course (ITI), B.Com, BA, BBA/BBM, Vocational Training, 12th Pass (HSE)
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Social Media Marketing Manager is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Social Media Marketing Manager position?
- Ans: There are immediate 1 job openings for Social Media Marketing Manager in our Organisation.