Social Media Marketing Specialist Jobs Opening in BIGHIT ONLINE INDIA PVT LTD at Coimbatore-Others, Coimbatore
Job Description
Job Summary:
A Social Media Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company or brand’s products and services across social media platforms. This role focuses on increasing brand awareness, engaging with audiences, generating leads, and driving website traffic through strategic use of platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
The ideal candidate combines creativity with analytical skills, understands current social media trends, and can craft compelling content to connect with target audiences. They also analyze campaign results to optimize performance and contribute to the company’s overall marketing goals.
Key Responsibilities:
1. Strategy Development:
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Develop and implement social media marketing strategies aligned with business goals.
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Identify target audiences and select appropriate platforms to reach them.
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Plan and schedule campaigns to maximize engagement and conversion.
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Coordinate with marketing, sales, and product teams to integrate social media into broader campaigns.
2. Content Creation and Management:
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Create engaging, high-quality content including text posts, images, videos, stories, and infographics.
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Develop a content calendar to organize posts and campaigns.
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Customize content for different platforms based on audience preferences and platform requirements.
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Collaborate with graphic designers, videographers, and copywriters to produce creative assets.
3. Community Management:
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Monitor social media channels for comments, messages, and reviews.
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Respond promptly and professionally to customer queries, complaints, and feedback.
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Engage with followers to build brand loyalty and foster a positive community.
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Manage online reputation by addressing negative feedback tactfully.
4. Advertising and Campaign Management:
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Plan, set up, and manage paid social media campaigns, including budget allocation.
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Use platform-specific tools like Facebook Ads Manager, LinkedIn Campaign Manager, or Twitter Ads.
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Monitor ad performance metrics such as impressions, clicks, CTR (Click-Through Rate), CPC (Cost Per Click), and conversions.
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Optimize ads based on data to improve ROI (Return on Investment).
5. Analytics and Reporting:
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Track and analyze social media KPIs using tools like Google Analytics, Facebook Insights, Hootsuite, or Sprout Social.
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Measure campaign effectiveness and prepare regular reports for management.
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Identify trends, user behavior, and engagement patterns to refine future strategies.
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Provide actionable insights to improve audience targeting and content.
6. Trend Monitoring and Innovation:
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Stay updated with the latest social media trends, platform updates, and best practices.
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Experiment with new formats, tools, and platforms to keep the brand’s presence fresh and relevant.
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Monitor competitors’ social media activities and benchmark performance.
7. Collaboration and Coordination:
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Work closely with the marketing team to align social media with other marketing efforts.
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Coordinate with customer service to ensure consistent messaging and prompt issue resolution.
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Support PR campaigns and product launches with targeted social media efforts.
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Assist sales teams by generating and nurturing leads through social channels.
More information about this Social Media Marketing Specialist Job
Please go through the below FAQs to get all answers related to the given Social Media Marketing Specialist job
- What are the job requirements to apply for this Social Media Marketing Specialist job position?
- Ans: A candidate must have a minimum of fresher as an Social Media Marketing Specialist
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BSc
- What are the salary requirements for this job?
- Ans: The salary range is between 15000 and 25000 Monthly. The Salary will depend on the interview. This Social Media Marketing Specialist is a Full Time in Coimbatore.
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Social Media Marketing Specialist is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Social Media Marketing Specialist position?
- Ans: There are immediate 1 job openings for Social Media Marketing Specialist in our Organisation.
Job Particulars
About Company
Coimbatore 
0 to 3 Years 
Salary not disclosed 
B.Com, BA, BBA/BBM, BCA, BE/B.Tech, BSc 
