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Related to that point, you will do best in CSR if you can train yourself to be an effective communicator.
You will need to develop trusted relationships with stakeholders who may not immediately trust that the company is genuine in what it’s trying to achieve.
Your ability to communicate clearly without confusion will be essential in that situation.
Also with many companies, the CSR or sustainability report is one of the few communications the company produces that are not handled by the professional comms team, and sets itself the most unrealistic objectives of being relevant to multiple audiences at the same time. Understanding how good communications works will help you to avoid a lot of the common mistakes with these sorts of reports.
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