Brand Management Jobs Opening in Foodtrix Pvt Ltd at Bhubaneswar-Others, Bhubaneswar
Brand Management
Job Description
It would begin with Brand Guideline Documentations, design language, strategy, content etc...
Need to very closely work on content creation, editing, posting and tracking of activities on Media platforms.
Key Responsibilities
1. Brand Strategy Development
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Develop and refine the brand strategy to align with company goals and market trends.
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Define brand positioning, values, tone of voice, and key messaging frameworks.
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Identify target audiences and develop strategies to engage them effectively.
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Maintain a deep understanding of the brand’s vision, mission, and purpose.
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Translate business objectives into brand strategies that support long-term success.
2. Brand Identity and Consistency
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Oversee the development and application of brand guidelines (logos, typography, color palettes, tone of voice, etc.).
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Ensure brand consistency across all platforms including advertising, social media, packaging, website, public relations, and internal communications.
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Work with creative teams to develop compelling content and visuals that reflect the brand's personality.
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Monitor internal and external use of the brand to ensure accurate representation.
3. Campaign Planning and Execution
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Plan, coordinate, and execute marketing campaigns in collaboration with the marketing and sales teams.
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Launch new products or services with clear brand messaging and promotional support.
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Partner with advertising, digital, PR, and event agencies to roll out multi-channel campaigns.
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Monitor and optimize campaign performance based on analytics and KPIs.
4. Market Research and Competitive Analysis
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Conduct market research to understand customer preferences, buying behavior, and emerging trends.
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Analyze competitor brands, market positioning, and communications to identify gaps and opportunities.
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Use insights from focus groups, surveys, and customer feedback to refine brand messaging.
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Identify unique selling propositions (USPs) and ensure they are reflected across all brand touchpoints.
5. Brand Performance Tracking
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Set key performance indicators (KPIs) to measure brand awareness, engagement, loyalty, and perception.
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Track and report on brand health metrics such as Net Promoter Score (NPS), brand recall, and customer satisfaction.
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Monitor digital and social media sentiment to gauge public perception.
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Adjust branding strategies based on performance data and feedback.
6. Stakeholder Collaboration
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Work closely with product development, sales, customer service, and executive teams to ensure alignment on brand initiatives.
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Educate internal stakeholders about brand values and how to represent the brand accurately.
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Act as the brand guardian across departments and projects.
7. Innovation and Growth
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Identify opportunities for brand expansion, line extensions, or sub-brands.
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Explore partnerships, sponsorships, and influencer collaborations that enhance brand equity.
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Stay updated on global brand and marketing trends and apply innovative thinking to branding strategies.
More information about this Brand Management Job
Please go through the below FAQs to get all answers related to the given Brand Management job
- What are the job requirements to apply for this Brand Management job position?
- Ans: A candidate must have a minimum of 1.5 to 3+ year experience as an Brand Management
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Master in Marketing
- What are the salary requirements for this job?
- Ans: The salary range is between 20000 and 30000 Monthly. The Salary will depend on the interview. This Brand Management is a Full Time in Bhubaneswar.
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Brand Management is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Brand Management position?
- Ans: There are immediate 1 job openings for Brand Management in our Organisation.
Job Particulars
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