Category Marketing Jobs in Bangalore - RGF Professional Recruitment

Category Marketing

RGF Professional Recruitment

0 to 3 Years

Not disclosed

Expired

Posted: 25 Jun 20

Job Description

Location Bangalore/Bengaluru Industry Technology/Online > E-commerce

Job functions Strategy & Consulting > Marketing

Company overview leading ecommerce company Job description Indias largest e-commerce player with a valuation of over US $11 billion and sales of US $3 billion. Globally, it is among the top 5 most valued privately-funded technology-driven company (after Xiaomi, Uber and Airbnb). Our goal is to re-invent how people shop and buy digitally is known for its path-breaking services such as Cash on Delivery, and a 30-day replacement policy. is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. mobile app is one of the most downloaded and used app in the country. Launched in October 2007, has become the preferred online marketplace for leading Indian and international brands offering over 20 million products cross 70 categories including Books, Media, Consumer Electronics and Lifestyle. currently 33,000 people strong, has 30 million registered users clocking over 10 million daily visits. technology has enabled it to deliver 8 million shipments per month and this numbers only growing. Business strategy Know the customer Deeply understand customer behaviour, develop new customer insights Own the business

Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them Know the market Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc. Know the competition

Understand on-line and off-line players. Ensure selection stays well ahead of competition Influence the leadership

Convert strategies into action by liaising with cross-functional leadership and drive the changes required Sales Should be able to chase sales target. Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Should be able to take measures to improve the bottom line Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Improve the conversions of the category. Marketing Work with marketing to identify the best initiatives to build awareness and encourage trial Deliver and execute on initiatives like increased repeat purchase, increase share of basket offers etc. through marketing insights Improve traffic to the category.

Promotions Create promotions to drive revenue, margins, etc. Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.) Work with buying and inventory planning teams to reduce inventory where needed People leadership Build, retain and groom a strong team to deliver across functions Set goals, define KPIs and ensure team tracks effectively towards goals Desired skills & experience Desire and ability to think like the customer Ability to translate strategies into execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn Ability to connect with people across teams & levels Strong bias for Action - works at a very rapid pace