Content Writer Jobs - Delhi - Kaavin Communications

Advertising copywriter will generally work alongside an art director within the creative department of the agency. 

• They will work on client briefs to conceive, develop and produce effective advertising campaigns.
  
• The art director deals mainly with the visual images of the advertising campaign, while the copywriter provides the verbal or written 'copy'.
  
• This may include creating slogans, catchphrases, messages and straplines for printed adverts and leaflets. They are also involved in writing text for web advertising, as well as scripts for radio jingles and TV commercials.

Qualifications

This area of work is open to all graduates.

Creativity and the ability to write well are key requirements for a copywriter, and so a qualification in the following subjects may increase your chances:

• advertising
  
• communication or media studies
  
• English
  
• journalism

Responsibilities

Advertising copywriters often handle several client accounts at the same time, which makes the job varied and interesting.

Typical work activities may include:

liaising with clients and interpreting their briefs
Developing creative ideas and concepts, often in partnership with the art director
Presenting ideas to colleagues and clients
Familiarising themselves with their clients' products and services, the target audience and their competitors' activities
writing clear, persuasive, original copy
Updating digital media
Proofreading copy to check spelling and grammar
amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients
overseeing campaigns through the production stage to completion
working on several campaigns at once, sometimes under pressure and often to tight deadlines
casting actors for TV and radio work and listening to voice tapes
liaising with production companies, photographers, typographers, designers and printers
keeping up to date with popular culture and trends
monitoring the effectiveness of advertising campaigns.