Content Writer Job in MyGate at Bangalore

Content Writer

Bengaluru, Karnataka, India

Responsibilities:

• Build and manage a rich content cum social media calendar that attracts a qualified audience to increase the visibility & emerge as thought leader. (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.).

• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.

• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism

• Conducting ongoing usability tests to gauge content effectiveness. Work on website optimisation, A/B testing tools, heat maps, Google Analytics for optimisation & to increase the efficacy.

• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn & YouTube).

• Engage with influencers to convert them into brand advocates

Experience and Qualification:

1 to 2 years' experience in content

A degree in Marketing/Mass Media/English literature/Journalism