Job Description
Your role
Writing regular articles and generating relevant topics
Writing internal press releases geared to the national and industry press and research-based articles and blogs on relevant industry topics as assigned
Developing and executing content marketing strategies
Writing white papers, research papers, ebooks, infographics, and customer success stories
Work closely with Sales Team, Customer Service Team, and Partnership Team to develop and deliver desired content tools
Creating web-ready content for our website, including call-to-action statements, headlines, page titles, and meta descriptions
Doing research on various topics to create the best quality content
Maintain a consistent voice that reflects the company’s core values, but that can be adapted to different targeted verticals
Actively participate in brainstorming sessions surrounding marketing & lead generation
Develop tools and guidelines to help ensure consistency across all marketing communications
Learning new SEO techniques to incorporate them into content
Track, understand and optimize content marketing metrics
What you bring to the table
Excellent verbal and written communication skills
3- 5 years of experience with Content writing.
Able to create/edit a range of documents, correcting any grammatical, typographical, or composition errors
Expertise in taking and incorporating feedback to work
Understanding of marketing concepts
A technical knack for SaaS products
knowledge of whitepapers writing
Brand Marketing Writing
Must have strong organizational skills and attention to detail
Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
Ability to quickly adjust priorities to respond to pressing demands
Familiarity with search engine optimization and best practices for website content development
Excellent computer skills
Bachelor’s degree
