Digital Marketer Jobs Opening in Inbox Info Solutions at Nagercoil
Job Description
Key Responsibilities
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Digital Strategy and Planning
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Develop and implement digital marketing strategies that align with company goals.
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Conduct market research and competitor analysis to identify trends, opportunities, and customer behavior.
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Define key performance indicators (KPIs) and metrics to measure campaign success.
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Search Engine Optimization (SEO)
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Optimize website content, structure, and performance to improve organic rankings on search engines.
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Conduct keyword research and implement on-page and off-page SEO techniques.
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Monitor site analytics to improve site visibility, traffic, and conversions.
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Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
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Manage paid advertising campaigns on Google Ads, Bing Ads, and other platforms.
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Optimize ad copy, targeting, and bidding strategies to maximize ROI.
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Track and report campaign performance against predefined goals.
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Social Media Marketing
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Develop and manage brand presence across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and emerging channels.
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Create engaging content, run social media campaigns, and grow follower base.
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Engage with audiences, respond to queries, and build brand loyalty through consistent communication.
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Content Marketing
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Plan, create, and distribute high-quality content, including blogs, articles, videos, infographics, and case studies.
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Align content strategies with customer journey stages (awareness, consideration, decision).
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Collaborate with designers, writers, and video creators to deliver compelling content.
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Email Marketing
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Build and manage targeted email campaigns for lead nurturing and customer retention.
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Segment audiences and personalize campaigns to increase engagement.
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Track open rates, click-through rates, and conversions, optimizing campaigns for better results.
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Analytics and Reporting
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Use tools like Google Analytics, Google Tag Manager, and social media insights to track campaign performance.
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Generate reports highlighting results, trends, and areas for improvement.
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Make data-driven decisions to refine marketing strategies and budgets.
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Brand Building and Online Reputation Management (ORM)
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Monitor brand mentions across digital platforms and address customer feedback.
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Manage online reviews and maintain a positive digital reputation.
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Work with PR teams for influencer marketing and brand collaborations.
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Collaboration and Coordination
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Work with sales, design, and product development teams to align digital campaigns with overall business goals.
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Coordinate with external agencies, freelancers, or vendors for specialized campaigns.
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Stay updated on the latest digital tools, trends, and best practices.
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Required Skills and Competencies
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Technical Skills
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Proficiency in SEO tools (SEMrush, Ahrefs, Moz), Google Ads, Facebook Ads Manager, and web analytics tools.
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Knowledge of content management systems (WordPress, HubSpot, Shopify, etc.).
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Understanding of HTML, CSS, or basic web development is an added advantage.
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Familiarity with marketing automation tools like HubSpot, Mailchimp, or Zoho Campaigns.
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Analytical Skills
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Strong ability to interpret data and make data-driven decisions.
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Ability to run A/B testing and optimize campaigns.
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Creative Skills
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Excellent written and verbal communication skills.
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Creativity in designing engaging campaigns and crafting compelling ad copies.
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Ability to think outside the box and adopt innovative digital strategies.
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Soft Skills
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Time management and ability to handle multiple campaigns simultaneously.
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Team collaboration and strong interpersonal skills.
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Adaptability to changing technologies and market demands.
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More information about this Digital Marketer Job
Please go through the below FAQs to get all answers related to the given Digital Marketer job
- What are the job requirements to apply for this Digital Marketer job position?
- Ans: A candidate must have a minimum of fresher as an Digital Marketer
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, BA, M.Com, BBA/BBM, BCA, BE/B.Tech, MBA/PGDM, MCA, Master in Marketing
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketer is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketer position?
- Ans: There are immediate 1 job openings for Digital Marketer in our Organisation.
