Digital Marketing Analyst - Campaign Manager Jobs in Bangalore - YOptima Media Solutions Pvt. Ltd.
Job Description
Digital Marketing Analyst is a combination of a Business Analyst, Digital Marketer, and an Applied Mathematician rolled into one.
We are looking for people who are passionate about connecting the dots between millions of data signals to detect and infer trends, and applying them in a live business environment to drive marketing results. This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.
Responsibilities:
Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed.
Design relevant marketing plans and strategies for digital ad campaigns, combining an understanding of consumer behavior, data driven insights and client’s product positioning and marketing objectives.
Analyze campaign performance and audience profiles to find sweet spots and wastage, and make effective marketing decisions to complement machines in driving results.
Make engaging presentations of findings at multiple levels of stakeholders through visual displays of quantitative information.
Conduct live experiments to explore new ideas and hypotheses in a cost effective and agile manner, and find ways to scale up marketing campaigns.
Job Particulars
About Company
YOptima is a Full-Funnel Programmatic Marketing platform based out of India, with a global client base in the US, Australia, SEA, Middle East and India. We recently were listed among the top 20 Digital Marketing Providers in India on the 'CIO Review' magazine for our outstanding work in 2017 (https://lnkd.in/fr-VSKc)
We provide marketers across industries an edge over the competition with Greater Reach and Improved Transparency and Targeting. We help brands increase engagement with their target audience in a brand safe environment, via precision-targeted campaigns across the marketing funnel.
- Brand awareness
- Prospecting
- Remarketing
- Re-engagement
Over 5 years of existence, we've gained deep expertise in Programmatic with an innovative data and technology driven approach. We've delivered higher ROI for Indian and global brands across CPG/FMCG, Tech, B2B, Gaming, Real Estate, Financial Services, Retail, Education, Travel, Autos, Telco and many other industry verticals.
