Digital Marketing Executive Jobs in Bhopal - SSS Technologies

• Collaborate with marketing teammates to design, write, and build new digital campaigns.
• Manage and optimize paid advertising campaigns.
• Lead subcontractors, vendor and agency relationships that will help you execute campaigns with excellence.
• Partner closely with peers on field marketing teams to ensure campaign and creative alignment, and share insights.
• Research, develop and implement new paid acquisition channels and strategies.
• Optimize spend and manage budget to drive growth while staying within set expectations.
• Rigorously test and improve existing campaigns to increase scale across a variety of channels.
• Stay on top of industry trends and best practices with an understanding of how they can be applied to digital campaigns.
• Own measurement and tracking within analytics for paid channels through definition of goals, tracking events, and conversion triggers.
• Analyze channel performance data and deliver key reporting and insights to inform future go-forward strategy and approach.
• Clearly communicate what works as well as what doesn’t to the larger marketing team.

Minimum Requirements

• Bachelors Degree in marketing, digital, graphics, computer science OR communications will be prefered.
• Minimum of 2 years’ experience in digital, technology or B2B marketing experience across all or some of the following: creating, planning, executing and managing SEO, PPC and SEM campaigns.
• Experience creating landing pages, emails, and creative content.
• Ability to create and manage display advertising campaigns.
• Knowledge of Eloqua and Salesforce platforms, that includes list pulling, list uploading and list management related to campaign management.
• Experience in identifying focused target audiences and messages that resonate with audience members.
• Working knowledge of ad serving tools / platforms.
• Successful track record setting up and optimizing Google AdWords campaigns.
• Strong experience with SEO and keyword selection best practices.
• Working knowledge of HTML & CSS
• Proven ability to report and analyze digital marketing analytics
• Proven ability to take initiative, organize, and manage several projects simultaneously (and prioritize appropriately)
• Ability to work cross-functionally and collaboratively with internal and external team members
• Detail oriented with writing and oral communication skills
• Problem solver who understands business challenges and finds solutions

Preferred Requirements:

• Experience with Photoshop.
• Google Analytics experience.
• Experience using marketing automation tools for lead scoring, nurturing and campaign automation
• Familiar with remarketing, retargeting and display advertising best practices.
• Excellent verbal and Written Communication Skills.
• Fluency in English is a must.