Digital Marketing Executive Jobs Opening in A Client Of HR Tech at Bhandup, Mumbai

Digital Marketing Executive

A Client Of HR Tech

0 Years

10000 - 15000 Monthly

Expired

Posted: 06 Mar 24

Designation - Digital Marketing Executive

Roles and Responsibilities:

Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
Collection and interpretation of data from various marketing campaigns and analysis of that data
Identification of trends and communication of these trend insights to the respective groups
Planning, executing and measuring the conversion rates from digital marketing campaigns
Identifying crucial customer conversion points and drop off points that maximises user funnels
Being up to date with emerging technologies and use of them to maximise output
Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
Brainstorming new digital marketing platforms and ways to capture customer attention
Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
Creating, proofreading and editing for various marketing sources to ensure consistency in branding

Requirements and skills

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills

Eligibility Criteria: