Digital Marketing Executive Jobs Opening in Adithya IT Solution Pvt Ltd at Salem
Job Description
Key Responsibilities:
1. Digital Campaign Planning and Execution
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Develop, implement, and manage marketing campaigns that promote the company’s products or services across digital platforms.
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Coordinate with design, content, and sales teams to create integrated campaigns with consistent messaging and brand voice.
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Monitor campaign performance and optimize for improved ROI and engagement.
2. Search Engine Optimization (SEO)
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Conduct keyword research to guide content creation and improve organic rankings.
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Optimize website structure, meta tags, internal linking, and on-page elements for search engines.
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Work with developers to ensure website SEO best practices are implemented.
3. Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
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Plan and manage Google Ads campaigns (Search, Display, Shopping, and Video).
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Track and analyze campaign performance, adjust bids and targeting, and maximize ROI.
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Conduct A/B testing on ad creatives, landing pages, and calls-to-action.
4. Social Media Marketing
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Create and manage content for social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
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Schedule and publish posts, manage interactions, and grow follower base.
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Run paid ad campaigns on platforms like Meta Ads, LinkedIn Ads, and others.
5. Content Marketing
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Coordinate with the content team to produce high-quality blogs, infographics, videos, and newsletters.
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Ensure all content is SEO-friendly, aligned with branding, and targets the right audience segments.
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Distribute content through email, social media, and third-party platforms.
6. Email Marketing
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Build and manage email marketing campaigns using tools like Mailchimp, HubSpot, or Zoho Campaigns.
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Segment email lists based on user behavior and preferences.
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Monitor open rates, click-through rates, and conversions; optimize email campaigns accordingly.
7. Web Analytics and Reporting
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Use tools like Google Analytics, Google Search Console, and SEMrush to analyze website and campaign performance.
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Prepare and present detailed reports on KPIs such as traffic, conversion rates, cost per lead, and engagement.
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Identify trends and insights to guide marketing strategy.
8. Brand Management and Online Reputation
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Monitor brand presence across online platforms including review sites, forums, and social media.
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Respond to customer reviews and queries in a timely and professional manner.
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Ensure brand consistency across all digital touchpoints.
More information about this Digital Marketing Executive Job
Please go through the below FAQs to get all answers related to the given Digital Marketing Executive job
- What are the job requirements to apply for this Digital Marketing Executive job position?
- Ans: A candidate must have a minimum of 1 to 2 year experience as an Digital Marketing Executive
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: B.Com, BA, BBA/BBM, BCA, BE/B.Tech
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Digital Marketing Executive is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Digital Marketing Executive position?
- Ans: There are immediate 1 job openings for Digital Marketing Executive in our Organisation.
