Digital Marketing Jobs in Kolkata - Oxedent Technologies Private Limited

Selected intern's day-to-day responsibilities include:

1. Stay abreast of the latest paid ads updates for all the major platforms, e.g., Google, Bing, Facebook, etc., and find ways to reduce the risk of click fraud
2. Partner closely with key account managers & across the team to learn from paid advertising testing to integrate learning into the paid campaigns - act as a helping hand to your seniors for executing fundamental campaign changes and suggested strategies
3. Draft media plans in line with the client paid ad budget and other KPIs & ensure that campaigns are aligned with clients' marketing objectives across various channels
4. Plan PPC marketing campaigns across all digital media channels like Google Ads network, including search, smart shopping, display, remarketing, etc., whilst creating, developing & implementing effective paid search and social strategies
5. Measure and report on the performance of all PPC marketing campaigns
6. Keep a close track of performing vs non-performing keywords, triggering clicks to paid ads across all campaigns followed by audience persona research
7. Work cross-functionally with other content-producing teams to categorize and prioritize content for the best search experience
8. With the help of analytical thinking followed by solid mathematical skills, suggest and develop new campaigns across multiple channels
9. Write attractive and concise copy for adverts and landing pages as and when needed

4