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Pay Scale: Rs. 15000-20000
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Provide creative ideas for content marketing and updating the website Writing, Planning, designing, creating, editing, and publishing engaging content for various OTA portals including website and social networks including Facebook, Instagram, Twitter relevant content based on the company's business objectives and users' needs.
Collaborate with designers to improve user experience Keep a check on industry-relevant and trending topics and generate new editorial content
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors Taking 100% responsibility for multiple SEO projects
Delivering a satisfactory increase in rankings, and traffic of the project. Maintaining the month-on-month performance of every project. Direct reports/management of a team of 10 associates and senior digital marketing specialists. Train & Manage the SEO team. Responsible for Lead generation through paid budget Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, adapting strategies to suit different channels Develop, launch, and manage new campaigns for lead generation
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Analyze competitor activity on social media
Optimize google ads and social media campaigns in order to achieve targets set by the client
Excellent communication skills
Well versed with keyword research and planner
Strong research skills
Should be comfortable collaborating across teams
Industry Type: Travel & Hospitality
Employee Type: Full Time
Education: Any Graduate /Any Post Graduate
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