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Be the brand champion and expert while ensuring brand integrity in all
Plans, implements, and executes successful consumer & trade marketing
programs (including brand
strategic planning, market positioning, pricing, promotion, advertising).
Contributes to annual brand planning process.
Sets brand planning calendar, coordinates cross-functional activities and
planning processes, manages
timelines, and ensures timely completion of all deliverables.
Leads the development of strategies and objectives for building and
executing year-round brand
engagement through partnerships, social media, fan conventions, and other
Utilizes category and consumer insights to identify growth opportunities
and drive innovation in product
development as well as marketing initiatives.
Collaborates with sales team for specific strategies for clients.
Represents the company and provides support as needed at various trade
shows and conventions.
Plans and executes events and promotions within fan communities.
Provides reporting to allow proper measurement of marketing activities and
based on analysis of ongoing trade and consumer promotion programs.
Monitors product catalog compliance and testing reports.
Performs other duties as necessary to support the objectives of division
Key initiative planning and execution
Consumer communication strategy, planning and execution
Business and talent management
Written and Oral Presentations Skills
Cross-functional project leadership
Need an Experienced Candidate with 7 to 10 years of Experience
Bachelor’s degree in marketing or related field
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