Field Marketing Coordinator Jobs in Mumbai - Bumble
Job Description
- This role involves actively managing the Bumble field marketing program in India, inclusive of Ambassador-led partnerships, events, promotions, activations and guerrilla.
- This individual will work directly with the India Country Lead to disseminate the overall India-wide marketing strategy via a supplementary and supporting field program and ensure Bumble has an ever-evolving presence on the ground and will build these plans out to be part of a wider integrated field marketing approach - inclusive of PR, content and influencer components.
- Team Management : Oversight of a team of Ambassadors across India :
- Strategic planning & implementation regarding the field marketing team as a whole, including: recruitment, training and performance management, systems & processes, briefing as appropriate, feedback on activations, managing & reporting on outputs, driving growth in order to hit or exceed business KPIs and planning and execution of new ambassador programs
- Budget Management
- Manage budgets & forecasts for field marketing across India, strategically distributing an overall budget across initiatives to achieve required goals.
- Accountable for ensuring spend for the above stays within the allocated budget on a month to month basi
- Creative ideation & research
- Conceptualizing, identifying and building out Ambassador-led partnerships, events, activations and guerrilla across India
- Participate in discussions with the International teams regarding higher level organizational partnerships & strategies
- Campaign Management
- Brand partnerships and events execution for Ambassador-led field marketing initiatives, from ideation to completion
- Executing agreements and liaising with international operations and / or legal teams to define commercial and contractual information for field marketing partnerships & events.
- Relationship management with local influencers and press
- Managing localized content creation and liaising with innovation team to coordinate the delivery of integrated marketing components
- Cross functional relationships within Bumble:
- Work with field marketing teams internationally to ensure India field marketing is in line with international campaigns to ensure a fully integrated approach and to regularly share learnings.
- Work closely with innovation & strategy team to monitor impact of India field marketing activations and adjust investments accordingly
- Articulate and professional communication
- Strong interpersonal and team management skills
- Ability to work towards a goal, individually and collaboratively
- Excels at relationship building
- Detail oriented and extremely focused
- A self motivated and driven individual with excellent social skills
- Excellent written and communication skills
- Eager to learn and grow into the role
- Proactive, a quick thinker and a solution finder
- Willing to get on-ground and get individuals excited about the brand and spread the brand mission from person to person
- Freshers & immediate joiners preferred.
Job Particulars
Education Diploma, M Phil / Ph.D, B.Com, M.Com, MA, BBA/BBM, BCA, BEd, BSc, MCA, MEd, MSc, PG Diploma, 12th Pass (HSE), BFA, BSW
Who can apply Freshers
Hiring Process Face to Face Interview, Telephonic Interview
Employment TypeFull Time
Job Id503461
Job Category Diploma
Locality Address
State Maharashtra
Country India
About Company
Bumble
Bumble is a social connections platform by women, for everyone. Bumble is a mission driven company dedicated to empowering women & ending misogyny around the world. Bumble has three different modes (Bumble Bizz, Bumble BFF, and Bumble Date) for professional networking, friend-finding, and dating. It empowers women users by giving them the advantage to make the first move. Bumble currently has a user base of over 40 million users globally and is continually growing.Bumble is set to launch in India in the Fall 2018. The launch will embody Bumble's values: Kindness, Equality, Respect, Accountability, Growth.
Jobs By Location
Mumbai
Chennai
Hyderabad
Delhi
Bangalore
Gurgaon
Noida
Kolkata
Ahmedabad
Pune
Others also searched for
Job & career videos Subscribe
