Market Research Analyst Jobs in Pune - Strategy Analysys

Job Position :- Market Research Analyst

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyze statistical data using modern and traditional methods to collect them
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalog findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researchers and implement best practices

Requirements

• Ability to interpret large amounts of data and to multi-task
• Strong presentation skills
• Excellent knowledge of MS Office
• Search engines, web analytics, and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data  modeling and mining
• Strong analytical and critical thinking

Qualification: MBA/ MCA/ MSc/ BSc/ BCA/BBA and any other degree in marketing or related field