Marketing Manager Jobs Opening in Merloam estates at Valasaravakkam, Chennai
Job Description
Key Responsibilities
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Strategic Marketing Planning
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Develop and execute the company’s marketing strategies to achieve business objectives.
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Analyze market trends, customer insights, and competitive activities to identify opportunities and threats.
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Create annual and quarterly marketing plans with measurable goals and timelines.
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Brand Management
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Ensure consistent brand messaging across all channels and platforms.
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Oversee the creation of marketing materials such as brochures, presentations, advertisements, and videos.
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Maintain brand guidelines and ensure adherence in all communications.
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Digital Marketing
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Manage the company’s online presence through websites, social media platforms, and digital campaigns.
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Implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to increase visibility.
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Oversee email marketing campaigns, PPC ads, content marketing, and influencer collaborations.
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Analyze digital performance metrics (Google Analytics, social media insights) to optimize campaigns.
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Campaign Management
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Plan and execute integrated marketing campaigns for product launches, promotions, and events.
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Coordinate with creative teams, copywriters, and designers to deliver high-quality content.
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Monitor campaign performance and adjust strategies to maximize ROI.
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Lead Generation and Sales Support
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Develop marketing programs that generate high-quality leads for the sales team.
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Collaborate with sales teams to align marketing activities with lead nurturing and conversion goals.
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Create marketing collateral and case studies to support the sales process.
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Market Research
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Conduct ongoing research to understand market dynamics, target audience preferences, and emerging opportunities.
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Use surveys, focus groups, and analytics tools to gather data and refine marketing strategies.
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Team Management and Leadership
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Lead, train, and mentor the marketing team to achieve departmental objectives.
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Assign tasks, monitor progress, and provide constructive feedback.
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Foster a collaborative and creative work environment.
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Event Management
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Plan and coordinate events such as trade shows, conferences, webinars, and product launches.
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Ensure successful execution of events, including logistics, promotion, and follow-up activities.
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Public Relations and Media Management
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Build and maintain relationships with media outlets, journalists, and industry influencers.
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Draft press releases and manage media coverage to enhance the company’s reputation.
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Handle crisis communication effectively.
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Budget Management
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Prepare and manage the marketing budget, ensuring cost-effective allocation of resources.
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Monitor expenditures and evaluate the ROI of marketing activities.
Core Skills:
Strong leadership and team management abilities.
Excellent communication and interpersonal skills.
Creativity with a keen eye for detail.
Analytical and problem-solving skills.
Strategic thinking and ability to make data-driven decisions.
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Technical Skills:
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Proficiency in MS Office Suite.
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Familiarity with marketing automation tools (HubSpot, Marketo, Mailchimp).
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Knowledge of SEO, SEM, Google Analytics, and social media advertising.
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Key Attributes
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Results-driven and self-motivated.
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Adaptable to changing market conditions.
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Highly organized with strong time management skills.
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Innovative and open to new ideas.
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Collaborative mindset with the ability to work across departments.
More information about this Marketing Manager Job
Please go through the below FAQs to get all answers related to the given Marketing Manager job
- What are the job requirements to apply for this Marketing Manager job position?
- Ans: A candidate must have a minimum of fresher as an Marketing Manager
- What is the qualification for this job?
- Ans: The candidate can be a Graduate from any of the following: Diploma, B.Com, BBA/BBM, MBA/PGDM, Master in Marketing
- What is the hiring Process of this job?
- Ans: The hiring process all depends on the company. Normally for an entry level, hiring the candidate has to go for Aptitude, GD (If they look for communication),Technical test and face to face interviews.
- This Marketing Manager is a work from home job?
- Ans: No ,its not a Work from Home Job.
- How many job vacancies are opening for the Marketing Manager position?
- Ans: There are immediate 1 job openings for Marketing Manager in our Organisation.