National Payments Corporation of India jobs for Head Marketing in Mumbai. Last Date to apply: 04 Jan 2022
Job Description
National Payments Corporation of India (NPCI) invites application for the position Head Marketing
Basic Qualification:
a) MBA from Premier Institutes with 12+ years of experience
b) Experience in Brand, Marketing Communications, Media
c) Industry: Banks & Financial Institutions, Technology / Digital, e-commerce, Consumer facing Organizations
Responsibilities:
1. Create and execute a defined marketing strategy and brand communications that supports growth and enhances market share and generates revenue
2. Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
3. Innovate with creative programs, driving engagement and viability
4. Advice on the translation of the overall strategy to localized catchment led marketing plans and activities – Bank Marketing and BTL activities
5. Deliver highly cost efficient campaigns
6. Developing brand communication and marketing for brands across product categories and market segments
7. Monitoring marketing trend & preparing strategy, developing brand awareness strategy, implementing marketing campaign
8. Will be responsible for overall brand architecture of the company
9. Manage the media planning and buying activities
10. Work across all functions to ensure effective customer communication
11. Devise and execute regular activities to build customer engagement and build brand salience Build and maintain strong working relationships with internal stakeholders including Product, Business Development, Operations, etc
12. Market study, competition analysis, trends in brand/marketing
Job Particulars
Role hr admin
Education MBA/PGDM
Who can apply Experienced (3+ Years)
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id1384019
Job Category Govt Jobs , MBA , 1 to 3 Yr Exp , Recruitment
Locality Address
State Maharashtra
Country India
About Company
National Payments Corporation of India (NPCI), an umbrella organisation for operating retail payments and settlement systems in India, is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) under the provisions of the Payment and Settlement Systems Act, 2007, for creating a robust Payment & Settlement Infrastructure in India.
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