PPC Executive Jobs in Kolkata - NstHr

Job Summary

• A PPC Executive assists with the creation, optimisation and reporting for PPC campaigns as directed by the Marketing Team. Reporting into the PPC Team Leader, they will be responsible for delivering customer-focused, profitable multi-category campaigns.
• A PPC Executive will use innovations such as Search Engine Optimization (SEO) and Pay Per Click to increase internet traffic and create leads through search engines. We have a vacancy for a Pay Per Click/Paid Search Specialist.

Responsibilities and Duties

• Implement Pay Per Click media strategies for clients;
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
• Handle the creation of large keyword lists;
• Provide creative copy suggestions and graphical ad templates;
• Handle display network placement lists on AdWords and through other contextual advertising platforms;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
• Keep pace with search engine and PPC industry trends and developments;

Qualifications and Skills

• 1+ years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Passion for Search and internet marketing.
• Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.