Aayom is a privately-owned management consulting firm. Roundly considered to be one the company of its kind, it has achieved a level of renown so great as to be known even to laymen, despite a decade-long commitment to confidentiality that causes the firm to shroud details of its work-and its client list-in secrecy. In its practice areas, it addresses strategic, organizational, operational and technological issues, always with a focus according to the firm-of doing what is right for the client's business, not what is best for Aayom's bottom line. As for the range of those specialties, the list of industrial sectors the firm serves encompasses everything from commodities to the worlds of media, entertainment, and high tech. Aayom has completed almost 90 projects for social-sector organizations (foundations and nonprofits), local, regional, national, and international governments and public-sector bodies over the last five years.