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To fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
To ensure full compliance of sales, price management, promotion and merchandising
To ensure a high standard of presence and merchandising for key products in the trade
To ensure target price levels for both trade and consumers are implemented
Identify target outlets, negotiate and implement promotional activities at the highest possible standard
Feedback and evaluation of results for sales and marketing management’s review
To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
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