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Perform keyword research and analysis for organic search, taking advantage of SEO tools to analyze data and offer strategic insights
Work with stakeholders to implement search strategies and goals to drive high converting search traffic
Help identify and optimize marketing content for website and social media purposes such as videos, white papers, case studies and blog posts
Monitor trends in SEO best practices and techniques to ensure top website ranking, identifying new opportunities or challenges
Perform information gathering services including technical website analysis, competitive/keyword research, and link analysis
A good understanding of all aspects of on-site and off-site SEO.
Up to date with, and desire to constantly improve SEO knowledge and knowledge of search engine algorithm changes and their SEO effects
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