Social Media Marketing Manager Jobs in Dehradun - Nueve Pyt Ltd

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop a website traffic plan and create goals and benchmarks to meet
• Generate monthly reports on our marketing campaign’s performance
• Optimize website and social media channels for SEO as well as usability
• Manage art and copywriting professionals (outsourcing where needed)
• Analyze key metrics that unit our website traffic and our service quotas
• Partner with advertising and media specialists to increase marketing results
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Manage all aspects of marketing operations, including key personnel
• Communicate with our President and Vice President about marketing goals and results

Requirements

• Tech + MBA degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• 5+ years’ experience in B2B digital marketing and advertising
• Excellent grasp of social media and website metrics and best practices
• Demonstrable experience with email marketing, lead generation and SEO
• Advanced knowledge of HTML and CSS required