Business Manager Job in Cadila Pharmaceuticals Ltd at Kolkata
Business Manager
Cadila Pharmaceuticals Ltd
Posted: 28 Aug 26
Job Description
Role Objective / Major Purpose of the Job
The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.
Principal Tasks & Responsibilities
1. Sales & Business Achievement
Achieve monthly and annual sales targets for the area.
Drive brand-wise target achievement, especially for focus/thrust brands.
Ensure each FO achieves territory targets and maximize team productivity.
Improve business hygiene by minimizing returns and expiries.
Ensure accurate forecasting for smooth product availability and distribution.
Coordinate with distributors/C&F for effective supply management.
Ensure timely collection and achievement of receivable targets.
2. Customer & KOL Development
Develop and manage brand-specific core customers and KOLs.
Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.
Strengthen relationships with KOLs through regular personal visits.
Track KOL contribution and implement corrective actions where required.
Support strategic alliance programs to maximize ROI from key accounts.
3. Product & Market Development
Identify core customers for each key product and enhance their contribution.
Monitor product performance and address business gaps proactively.
Expand market coverage and identify new growth opportunities.
4. Team Leadership & Development
Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.
Conduct joint field work to enhance product knowledge and selling skills.
Ensure right customer, right product, and right frequency approach.
Maintain discipline in business processes and reporting systems.
Drive teamwork, engagement, and retention within the team.
Plan manpower requirements and fill vacancies in a timely manner.
5. Marketing Program Implementation
Ensure effective execution of CMEs, symposiums, camps, and marketing initiatives.
Prepare actionable plans during cycle meetings to improve brand performance.
Track team productivity and compliance through Phyzii.
Implement local strategies under guidance of senior management.
6. Reporting & Administration
Ensure timely and accurate reporting in Phyzii (self & team).
Maintain and monitor primary & secondary sales records.
Periodic updating of MCR, chemist, and institution lists as per HO guidelines.
Ensure effective Daily Work Planning (DWP) and monitoring via control tools (STP, TP, etc.).
Key Skills & Competencies
Territory & Business Planning
Team Leadership & Performance Management
Sales Target Achievement
KOL & Key Account Management
Ethical Compliance & Process Discipline
Note: Responsibilities may evolve based on business needs. Career progression and compensation will be based on performance, competency evaluation, and company requirements. Confirmation after probation will be subject to performance review and assessment process.
Job Particulars
Education Any Graduate
Who can apply Freshers
Hiring Process Face to Face Interview
Employment TypeFull Time
Job Id2948649
Job Category Sales and Marketing
Locality Address
State West Bengal
Country India
About Company
Cadila Pharmaceuticals Ltd
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