Search Engine Marketing Jobs in Mumbai - Impact Guru Foundation

Job Description:

• If you are interested to be part of a dynamic social startup that works towards serving the common good and will not just change India for the better but also make “giving back” more inclusive and fun, then Impact Guru is the right place for you.
• We are looking for a person excited about SEM to manage all search engine / digital marketing activities (eg. Facebook, Google etc.) of our Mumbai corporate office.
• He/She will be responsible for managing all digital / SEM activities such as advertising campaign management, keywords targeting, optimization, etc. 
• You will also manage all SEM campaigns on search engines in order to maximize ROI. 
• The role is a fulltime role based out of our Mumbai office.

 Job Responsibilities:

• Setting up relevant, high-quality search ads campaigns that are in line with Google & clients policies and best practices.
  
• Ongoing monitoring, management, and optimization of a portfolio of their campaigns to meet key metrics.
  
• Providing campaign performance snapshots when requested by the Digital Account Manager, including how they are tracking in terms of achieving strategic goals.
  
• Completing campaign change requests.
  
• Providing data and insights on campaign performance and strategies.
  
• Advising campaign recommendations.
  
• Advising website improvement recommendations to improve campaign performance.
  
• Creating basic Landing Pages with visually effective designs using basic principles like color, balance, alignment, layout and correct branding.
  
• Proactively notifying of any campaign issues and liaising to effectively resolve them.
  
• Reviewing campaign performance to identify potential upgrade opportunities.
  
• Resolving customer issues in relation to their campaigns.
• Working towards customer ROI goals and using tools such as Google Analytics to help track and achieve these goals.