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Course Details

 Introduction To Digital Marketing

 

-         What Is Digital Marketing?

-         Why Digital Marketing?

-         Digital Marketing Platforms?

-         Digital Marketing - Organic & Paid

-         Digital Marketing Era And The Way Forward

-         Digital Marketing For Students, Professionals And Businesses

 

 

Search Engine Optimization

 

-         What Is SEO?

-         Growth Of SEO In The Recent Years

-         Ecosystem Of A Search Engine

-         What Are The Kinds Of Traffic

 

 

On Page Optimization

 

-         What Is Onpage Optimization?

-         HTML Basics

-         CSS Basics

-         Meta Tags Usage

-         Using Javascript To Our Advantage

-         Graphics Optimization

-         Contextual Interlinking

-         Micro Formats & Schemas

-         Improving Demographic Score

 

 

Off-Page Optimization

 

-         Linking Strategies

-         Competitor Analysis

-         Sculpting

-         Link Baiting

-         Professional Article Exchange

-         Social Book Marking And Promotions

-         Directory Submissions

 

Misc Tools

-         Google Webmaster Tools

-         Site Map Creators

-         Browser Based Analysis Tools

-         Page Rank Tools

-         Pinging & Indexing Tools

-           Dead Links Identification Tools

-         Open Site Explorer

-         Domain Information / Whois Tools

-         Quicksprout

 

 

Search Engine Marketing 

-         Introduction To SEM

-         SEM Platforms - Paid Platforms

-         Introduction To Google Adwords

-         What Is Google Adwords?

-         How Is It Different From Other Platforms?

-         Create An Adwords Account

-         Key Terminologies In Google Adwords

-         Google Adwords Account Structure

-         Ad Approval Process

-         Campaign Creation Process

-         Search & Display Network

-         Keyword Match Types

-         Keyword Selection (Keyword Planner)

-         Display Planner

-         Ad Extensions

-         Different Types Of Extensions

-         Creating Location Extensions

-         Creating Call Extensions

-         Create Review Extensions

-         Ad Creation Process

-         Keyword Grouping

-         Bidding Techniques - Manual / Auto

-         Site Targeting

-         Keyword Targeting

-         Demographic Targeting / Bidding

-         CPC-Based, CPA-Based & CPM-Based Accounts

 

Advanced Campaign Settings

 

-         How To Handle Different Devices

-         Mobile Specific Bids

-         Ad Scheduling

-         Ad Rotation

-         Ad Delivery Settings

 

Analyzing Account Performance

 

-         Account Interface Analysis Of Data

-         Understanding Metrics

-         Search Terms Report

-         Placement Performance Report

-         Analyzing Keywords, Ads

-         Landing Page Relevance

-         Quality Score

-         Ad Rank

-         Cost/Benefit Analysis Of Campaigns

-         How To Add / Remove Relevant Keywords

-         Optimization Process

-         Keyword Optimization

-         Ad Text Optimization

-         Landing Page Optimization

-         Bid/Budget Optimization

-         Return On Investment Vs Branding

-         Attain Equilibrium B/W Keyword Relevance, Ad Text And Landing Page Quality

-         Understanding LPQ And Issues

 

Adwords Editor

 

-         Adwords Editor

-         Creating Optimized Campaigns

-         Understanding Adwords Editor Options

-         Easy Optimization Of Accounts

-         Analysis Of Accounts Using Adwords Editor

-         Adwords Editor Shortcuts

-         Analysing Existing Accounts

-         Exporting Accounts Into Different Formats

  Conversions

 

-         Understanding Conversion Tracking

-         Types Of Conversions

-         Setting Up Conversion Tracking

-         Verify Conversion Tracking

-         Tracking Conversions

-         Optimizing Conversions

-         Track Offline Conversions

-         Analyzing Conversion Data

-         Conversion Optimizer

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