Course Duration: 3 Months

Course Details

This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

On completion of this module the candidate will be able to:

  • 1. Understand key concepts of digital marketing, including advantages, limitations and planning.
  • 2. Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • 3. Recognise different social media platforms, and set up and use common platforms.
  • 4. Understand how effective social media management assists in promotion and lead generation.
  • 5. Use a social media management service to schedule posts and set up notifications.
  • 6. Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • 7. Understand and use analytics services to monitor and improve campaigns.
    • 1. Covers the key skills and main concepts relating to digital marketing.
    • 2. Certifies best practice in digital marketing.
    • 3. Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.

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