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Course Details

Diploma in Digital Marketing

Duration: 60 Hrs

Prerequisites

•        Basic knowledge of HTML / CSS is advantageous

Course Contents

1.     Introduction to Web

·        Basics of Web

o   What is HTTP?

o   URL and its nomenclature

o   What is DNS

o   What is W3C?

o   SMTP Server

o   What is FTP?

o   How filezilla works?

o   How web works?

o   HTTP response codes

·        How websites work (Insights to servers, Domain, Hosting)

o   Domain extension types

o   How to choose the domain?

o   What are sub domains?

o   What type of hosting should we choose?/ Types of Hosting platforms

o   Understanding server architecture

·        Types of website (Static, Dynamic, CMS etc.)

o   Overview of websites

o   How websites are made/ Technologies used to make websites

o   Basic HTML overview (Html tags, anchor tags, alt tags)

o   W3C validation

o   Sitemaps(HTML & XML)

o   Intro to CSS, JavaScript

o   Wordpress Overview

o   Difference between posts and pages

o   Overview of Plugins

o   SEO friendly plugins

2.     Introduction to Digital Marketing (DM)

·        Why is DM needed/ DM overview/Importance of Digital Marketing

o   Google Insights(Evolution of Google)

o   History of Google and its algorithms

o   How search engine works?

o   Crawling

o   Indexing

o   Relevance and popularity of web pages

o   How users interact with Google?

·        Google algorithms and insights (include panda, penguin etc.)

o   Google Sandbox Effect

o   Google Snippets

o   What is page rank?

o   Links and link graph

 

3.     Introduction to tools

·        Google Keyword Planner

o   Importance of keyword planner

o   How to use keyword planner

o   How to extract keywords for a website

o   Understanding & analyzing volume data & search trends

·        Google Analytics

o   How to setup analytics account

o   Understanding the metrics like Sessions, page views, Bounce Rate etc.

o   Goals – Use & Set up

o   Creating Funnels

o   Understanding user behavior & Demographics

o   Analysis & Reporting

o   Advanced Visitor Insights

o   Cohort Analysis

·        Google Webmaster/Search Console

o   How to setup search console account

o   How to submit a site for indexing via Console

o   Linking Analytics & Console

o   Crawl Errors – Types & how to fix them

o   Sitemap Addition

o   Setting up international Targeting

o   Rich Cards

o   Structured Data

o   How to remove spammy actions

o   Security Issues- Insights

·        Google Speed Test tool – Checking speed on desktop & mobile and ways to improve them.

·        Alexa Rank checker tool – Checking backlinks, & alexa rank

·        Ahref – Checking backlinks of websites

·        Copyscape - Check the content duplicity

·        XML sitemap generator - Creation of XML sitemaps

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