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SEO is a set of techniques that affect the visibility of a website or webpage in a search engines unpaid organic results. The higher you rank, chances of getting better traffic increases. ‘Unpaid’ doesn’t necessarily mean zero cost. SEO looks at how a search engine works, which search engine your target traffic prefers and what they type in when looking for something, and optimising your website to it. For this you may need to alter your content, HTML and the basic coding to increase its affinity to the relevant keywords. This involves a lot of time, work and resources.

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