Course Details

The Why, What and How of Business Model Innovation - Micro Course
"Companies need to constantly align their business model (i.e., value creation model) to changing circumstances. Merely adapting yesterday’s business models does no longer work to secure a competitive market position in the increasingly turbulent and complex environments faced by companies in the agri-food business. New ways of creating – and capturing – market value need to be deployed. This course revolves around business model innovation to achieve sustainable competitive advantage. In this course Dr. Martijn Rademakers addresses the why, what and how of business model innovation in an easy to understand and apply manner The following elements are expected to be covered within this masterclass:A case study to differentiate product vs business model innovationThe concept and approach to business model innovation - Food contextDrivers of business model innovationHow different industries are converging and contributing to business InnovationPlotting your business on the S-curve of business innovationExploration Vs Exploitation dilemma in your business modelFramework for understanding your business innovation pipelineWhen should you consider destroying your own business model: Discussion & CasesWho can benefit from it?Decision makers in the Food and Agribusiness industry  Graduating students ready to face the real world as professionals or as entrepreneurs Students preparing for their internship interviews Entrepreneurs looking to build a food proof supply chain for delivering their value propositionAgrbusiness Academy custom designs a range of products to suit the specific learning demands of your food and agribusiness organisation. It can be for your own professionals, your suppliers or your customers. For understanding how Agribusiness Academy can be of help do reach out to or"

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